Abstract
With the prompt development of the economy and the society, the demand of logistics is increasing quickly. Modern logistics industry develops very quickly and has been playing important role in the construction of economy and society development. As the important content of the logistics industry, the logistics enterprises must emphasize on the marketing. Based on the analysis on the characteristics and the present situation about marketing of the logistics enterprises, the article brings up the countermeasures of the marketing management of the logistics enterprises for the purpose of contributing to the development of the logistics marketing and modern logistics industry.
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© 2011 Springer-Verlag Berlin Heidelberg
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Chen, Y. (2011). Research on the Marketing Management of the Logistics Enterprises with Information Technology. In: Lin, S., Huang, X. (eds) Advances in Computer Science, Environment, Ecoinformatics, and Education. CSEE 2011. Communications in Computer and Information Science, vol 217. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23339-5_29
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DOI: https://doi.org/10.1007/978-3-642-23339-5_29
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23338-8
Online ISBN: 978-3-642-23339-5
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