Study on the Credit Evaluation Model of C2C E-Commerce Websites

Abstract

Because the current reputation assessment system of the main C2C website is too simple, we can not prevent deceiving on electronic transaction. Focusing on the disadvantages of the evaluation system of existing C2C e-commerce websites, Basing on the four dimensions that product, service, distribution and payment in customer evaluation, this paper conducts analyses respectively from the setting of evaluation grade, the setting of score, the setting of initial credit value, and the credibility of evaluation, proposing an improved credit evaluation model, and conducting a case analysis of the application of the improved evaluation model. It can be seen from the case analysis that the improved evaluation model can better reflect the true credit value of users. Because the reliability of this assessment is composed of the direct and indirect reliability, this model can help prevent sensationalization and slender.