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Increasing Broadband Subscriptions for Telecom Carriers through Mobile Advertising

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Information Retrieval Technology (AIRS 2011)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7097))

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Abstract

Mobile devices are popular. However, mobile broadband subscriptions are 20 percent of the mobile subscriptions, due to the high payments requirement for broadband subscriptions. On the other hand, US mobile ad spend will exceed US$1 billion in 2011 according to emarketer.com. Therefore, to increase broadband subscribers by providing free or discounted fees through the deployment of mobile advertising framework by the telecommunication system is important. Telecommunication runs ads agent platform to attract investments from advertisers. Subscribers read promotional advertisements to get discounted payment. While the advertisers pay a reasonable price for advertising, the possible commercial activities will bring revenues. As a result, this framework is a triple-win for telecommunication, advertisers and subscribers. We describe a framework for delivering appropriate ads of the ideal time at the ideal place to the ideal subscriber is the three key issues on how/when to show the ads and what potential ads clicked by subscribers.

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Author information

Authors and Affiliations

  1. Dept. of Computer Science and Information Engineering, National Central University, Taoyuan, Taiwan

    Chia-Hui Chang & Kaun-Hua Huo

Authors
  1. Chia-Hui Chang
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  2. Kaun-Hua Huo
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Editor information

Editors and Affiliations

  1. Faculty of Computer Science and Engineering, University of Wollongong, Dubai Knowledge Village, P.O. Box 20182, Dubai, United Arab Emirates

    Mohamed Vall Mohamed Salem

  2. Faculty of Engineering and IT, Dubai International Academic City, Block 11, 1st and 2nd Floor, P.O. Box 345015, Dubai, United Arab Emirates

    Khaled Shaalan

  3. Faculty of Computer Science and Engineering, University of Wollongong, Dubai Knowledge Village, P.O. Box 20183, Dubai, United Arab Emirates

    Farhad Oroumchian

  4. Department of Electrical and Computer Engineering, University of Tehran, Faculty of Engineering, North Kargar Street, P.O. Box 14395-515, Tehran, Iran

    Azadeh Shakery

  5. Faculty of Computer Science and Engineering, University of Wollongong, Dubai knowledge Village, P.O. Box 20183, Dubai, United Arab Emirates

    Halim Khelalfa

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© 2011 Springer-Verlag Berlin Heidelberg

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Chang, CH., Huo, KH. (2011). Increasing Broadband Subscriptions for Telecom Carriers through Mobile Advertising. In: Salem, M.V.M., Shaalan, K., Oroumchian, F., Shakery, A., Khelalfa, H. (eds) Information Retrieval Technology. AIRS 2011. Lecture Notes in Computer Science, vol 7097. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25631-8_12

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  • DOI: https://doi.org/10.1007/978-3-642-25631-8_12

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-25630-1

  • Online ISBN: 978-3-642-25631-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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