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Potentials of Circulation Data Analysis for Library Marketing: A Case Study in a University Library

  • Conference paper
Database Theory and Application, Bio-Science and Bio-Technology (BSBT 2011, DTA 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 258))

Abstract

Marketing is an essential tool for customer relation management of companies. Contrastingly, non-profit organizations like libraries have not been considered it very useful. However, due to the progress of the information society, our society becomes too complex to capture the patrons’s needs for them in the way they have been using so far. The aim of this paper is to demonstrate the importance and usefulness of marketing by presenting some analysis methods of circulation data of a university library and showing what can get about the patrons’ behavior. The analysis methods presented in this paper are not only some statistical ones but also non-statistical ones, such as the one for analyzing patron’s borrow-return behavior pattern; in other words patron profile. Even though library marketing is in its very early stage, it has a big potential for aiding library management. We have to accumulate the case studies and establish useful marketing methodologies.

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References

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Author information

Authors and Affiliations

  1. Kyushu Institute of Information Sciences, 6-3-1 Saifu, Dazaifu, Fukuoka, 818-0117, Japan

    Toshiro Minami

  2. Kyushu University Library, 6-10-1 Hakozaki, Higashi, Fukuoka, 812-8581, Japan

    Toshiro Minami

Authors
  1. Toshiro Minami
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Editor information

Editors and Affiliations

  1. Multimedia Engineering Department, Hannam University, 133 Ojeong-dong, Daeduk-gu, Daejeon, Korea

    Tai-hoon Kim

  2. The Ohio State University, 470 Hitchcock Hall, 2070 Neil Avenue, 43210-1275, Columbus, OH, USA

    Hojjat Adeli

  3. University of Calabria, Via P. Bucci, 41C, I-87036, Rende, Cosenza, Italy

    Alfredo Cuzzocrea

  4. Engineering and Electronics, Edinburgh University, King’s Buildings, Faraday, rm 3.101, Mayfield Road, EH9 3JL, Edinburgh, UK

    Tughrul Arslan

  5. Victoria University, 8001, Melbourne, VIC, Australia

    Yanchun Zhang

  6. Hosei University, 184-8584, Tokyo, Japan

    Jianhua Ma

  7. Information Security Infrastructure Research Group, Electronics and Telecommunications Research Institute (ETRI), 161, Gajeong-Dong, Yuseong-Gu, Daejeon, Korea

    Kyo-il Chung

  8. University of Technology Malaysia, 81310, Johor, Malaysia

    Siti Mariyam

  9. Department of Biomedical Engineering, Nanjing University of Aeronautics & Astronautics, 210016, Nanjing, P.R. China

    Xiaofeng Song

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Minami, T. (2011). Potentials of Circulation Data Analysis for Library Marketing: A Case Study in a University Library. In: Kim, Th., et al. Database Theory and Application, Bio-Science and Bio-Technology. BSBT DTA 2011 2011. Communications in Computer and Information Science, vol 258. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27157-1_10

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  • DOI: https://doi.org/10.1007/978-3-642-27157-1_10

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-27156-4

  • Online ISBN: 978-3-642-27157-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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