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Sales Potential Optimization on Directed Social Networks: A Quasi-Parallel Genetic Algorithm Approach

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Applications of Evolutionary Computation (EvoApplications 2012)

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 7248))

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Abstract

New node centrality measurement for directed networks called the Sales Potential is introduced with the property that nodes with high Sales Potential have small in-degree and high second-shell in-degree. Such nodes are of great importance in online marketing strategies for sales agents and IT security in social networks. We propose an optimization problem that aims at finding a finite set of nodes, so that their collective Sales Potential is maximized. This problem can be efficiently solved with a Quasi-parallel Genetic Algorithm defined on a given topology of sub-populations. We find that the algorithm with a small number of sub-populations gives results with higher quality than one with a large number of sub-populations, though at the price of slower convergence.

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Author information

Authors and Affiliations

  1. Department of Physics, The Hong Kong University of Science and Technology, HKSAR, Clear Water Bay, Hong Kong,China

    Crown Guan Wang & Kwok Yip Szeto

Authors
  1. Crown Guan Wang
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  2. Kwok Yip Szeto
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Editor information

Editors and Affiliations

  1. Department of Mathematics and Statistics, University of Strathclyde, 16 Richmond Street, G1 1XQ, Glasgow, UK

    Cecilia Di Chio

  2. Financial Mathematics and Computation Cluster Natural Computing Research and Applications Group Complex and Adaptive Systems Laboratory, University College, Dublin, Ireland

    Alexandros Agapitos

  3. Department of Computer Engineering, University of Parma, Viale Usberti 181/a, 43100, Parma, Italy

    Stefano Cagnoni

  4. ETSI Informática, Universidad de Málaga, Campus de Teatinos, 29071, Málaga, Spain

    Carlos Cotta

  5. Centro Universitario de Merida, Universidad de Extremadura, Spain

    Francisco Fernández de Vega

  6. Dalle Molle Institute for Artificial Intelligence (IDSIA), Lugano, Switzerland

    Gianni A. Di Caro

  7. DFKI Bremen, Cyber-Physical Systems, Bremen, Germany

    Rolf Drechsler

  8. Knowledge Engineering Research Group, Aston University, B4 7ET, Aston Triangle, Birmingham, UK

    Anikó Ekárt

  9. Instituto Tecnológico de Informática, Edif. 8G Acceso B, Universidad Politécnica de Valencia, 46022, Valencia, Spain

    Anna I. Esparcia-Alcázar

  10. Next Generation Intelligent Networks Research Center (nexGIN RC), National University of Computer & Emerging Sciences (FAST-NU), Islamabad, Pakistan

    Muddassar Farooq

  11. Department of Computer Science,, University College London, Gower Street, WC1E 6BT, London, UK

    William B. Langdon

  12. Depto. Arquitectura y Tecnologa de Computadores, ETS Ingeiera Informtica, C/Daniel Saucedo Aranda, s/n, 18071, Granada, Spain

    Juan J. Merelo-Guervós

  13. Chair of Algorithm Engineering, Computational Intelligence Group, Dept. of Computer Science, Technische Universität Dortmund, Germany

    Mike Preuss

  14. HTWK Leipzig, Fakultät Elektrotechnik und Informationstechnik, Institut Mess–, Steuerungs– und Regelungstechnik, Postfach 30 11 66, D–04251, Leipzig, Germany

    Hendrik Richter

  15. INESC-ID Lisboa, Rua Alves Redol 9,, 1000-029, Lisboa, Portugal

    Sara Silva

  16. Centre for Informatics and Systems, University of Coimbra, Portugal

    Anabela Simões

  17. Dipartimento di Automatica e Informatica, Politecnico di Torino, Italy

    Giovanni Squillero

  18. Institute of High Performance Computing and Networking, ICAR-CNR, Naples, Italy

    Ernesto Tarantino

  19. Dipartimento di Tecnologie dell’Informazione, Universita’ degli Studi di Milano, Italy

    Andrea G. B. Tettamanzi

  20. IT University of Copenhagen, Rued Langaards Vej 7, 2300, Copenhagen, Denmark

    Julian Togelius

  21. Centre for Emergent Computing, Edinburgh Napier University, Edinburgh,, UK

    Neil Urquhart

  22. Department of Computer Engineering, Istanbul Technical University, 34490, Maslak, Turkey

    A. Åžima Uyar

  23. Center For Computer Games Research, IT University Of Copenhagen, Rued Langgaards Vej 7, 2300, Copenhagen, Denmark

    Georgios N. Yannakakis

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© 2012 Springer-Verlag Berlin Heidelberg

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Wang, C.G., Szeto, K.Y. (2012). Sales Potential Optimization on Directed Social Networks: A Quasi-Parallel Genetic Algorithm Approach. In: Di Chio, C., et al. Applications of Evolutionary Computation. EvoApplications 2012. Lecture Notes in Computer Science, vol 7248. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29178-4_12

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  • DOI: https://doi.org/10.1007/978-3-642-29178-4_12

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-29177-7

  • Online ISBN: 978-3-642-29178-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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