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Differentiation in Freemium: Where Does the Line Lie?

  • Conference paper
Software Business (ICSOB 2012)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 114))

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Abstract

As the freemium business models is becoming a prominent success in the online software market, companies are challenged with the question of how to design freemium pricing schemata. This study investigates 17 freemium companies to help understand which features should be made available for free and which shouldn’t. It is observed that the free-premium transition is typically marked by a significant increase in the privileges, access to value-creating gap-filling features.

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References

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Author information

Authors and Affiliations

  1. Department of Information and Computing Sciences, Utrecht University, Princetonplein 5, 3584CC, Utrecht, The Netherlands

    Davide Semenzin, Edwin Meulendijks, Wilbert Seele, Christoph Wagner & Sjaak Brinkkemper

Authors
  1. Davide Semenzin
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  2. Edwin Meulendijks
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  3. Wilbert Seele
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  4. Christoph Wagner
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  5. Sjaak Brinkkemper
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Editor information

Editors and Affiliations

  1. MIT Sloan School of Management, 50 Memorial Drive, 02142-1347, Cambridge, MA, USA

    Michael A. Cusumano

  2. Babson College, 02457-0310, Babson Park, MA, USA

    Bala Iyer

  3. Boston University, 02215, Boston, MA, USA

    N. Venkatraman

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© 2012 Springer-Verlag Berlin Heidelberg

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Semenzin, D., Meulendijks, E., Seele, W., Wagner, C., Brinkkemper, S. (2012). Differentiation in Freemium: Where Does the Line Lie?. In: Cusumano, M.A., Iyer, B., Venkatraman, N. (eds) Software Business. ICSOB 2012. Lecture Notes in Business Information Processing, vol 114. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30746-1_27

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  • DOI: https://doi.org/10.1007/978-3-642-30746-1_27

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-30745-4

  • Online ISBN: 978-3-642-30746-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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