Abstract
Despite the widespread adoption of business modeling techniques in academic research and business, no research has been done into how efficient and effective business modeling techniques document and communicate business models. This paper compares three visual business modeling techniques with a visual approach and identifies the strong and weak points of each modeling technique, based on applying the techniques to three startups and interviews with industry experts. With this comparison, visual business modeling technique developers can improve their own techniques and software companies can determine which technique to apply in their specific case.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Gordijn, J., Akkermans, H.: Designing and Evaluating E-business Models. IEEE Intelligent Systems 16, 11–17 (2001)
Osterwalder, A., Pigneur, Y., Tucci, C.L.: Clarifying Business Models: Origins, Present and Future of the Concept. Communications of the Association for Information Science 16, 1–25 (2005)
Brinkkemper, S., Soest, I., Jansen, S.: Modeling of Product Software Businesses: Investigation into Industry Product and Channel Typologies. In: 16th International Conference on Information Systems Development, pp. 307–325. Springer, Boston (2009)
de Mey, N., de Ridder, P.: Board of Innovation, http://www.boardofinnovation.com
Chesbrough, H., Rosenbloom, R.S.: The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin off companies. Industrial and Corporate Change 1, 529–555 (2002)
Morris, M., Schindehutte, M., Allen, J.: The Entrepreneur’s Business Model: Toward a Unified Perspective. Journal of Business Research 58, 726–735 (2005)
Johnson, M.W., Christensen, C.M., Kagermann, H.: Reinventing Your Business Model. Harvard Business Review 12, 50–59 (2008)
Linder, J., Cantrell, S.: Changing Business Models: Surveying the Landscape. Accenture Institute for Strategic Change, Cambridge (2000)
Lagha, S.B., Osterwalder, A., Pigneur, Y.: Modeling e-business with eBM. In: 5th International Conference on Management of Networked Enterprises (CIMRE), Mahdia, pp. 1–14 (2001)
Pateli, A.G., Giaglis, G.M.: A Framework For Understanding and Analysing e-Business Models. Eur. J. Inf. Syst. 13, 302–314 (2004)
Osterwalder, A.: The Business Model Ontology - a proposition in a design science approach. Unpublished doctoral dissertation, HEC Lausanne (2004a)
Osterwalder, A.: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley, Hoboken (2010)
Yin, R.K.: Case Study Research - Design and Methods. SAGE Publications, Newbury Park (2003)
Shafer, S.M., Smith, H.J., Linder, J.C.: The Power of Business Models. Business Horizons 48, 199–207 (2005)
Osterwalder, A., Pigneur, Y.: Investigating the Use of the Business Model Concept through Interviews. In: 4th International Conference on Electronic Business, pp. 568–573. Academic Publishers/World Publishing Corporating, Beijing (2004b)
Weill, P., Vitale, M.: Place to Space: Migrating to Ebusiness Models. Harvard Business Press, Boston (2001)
Boucharas, V., Jansen, S., Brinkkemper, S.: Formalizing software ecosystem modeling. In: 1st International Workshop on Open Component Ecosystems, pp. 41–50. ACM, New York (2009)
Penker, M., Eriksson, H.: Business Modeling With UML: Business Patterns at Work. Wiley, Hoboken (2000)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Lucassen, G., Brinkkemper, S., Jansen, S., Handoyo, E. (2012). Comparison of Visual Business Modeling Techniques for Software Companies. In: Cusumano, M.A., Iyer, B., Venkatraman, N. (eds) Software Business. ICSOB 2012. Lecture Notes in Business Information Processing, vol 114. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30746-1_7
Download citation
DOI: https://doi.org/10.1007/978-3-642-30746-1_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-30745-4
Online ISBN: 978-3-642-30746-1
eBook Packages: Computer ScienceComputer Science (R0)