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Online Shopping Involving Consumers with Visual Impairments – A Qualitative Study

  • Conference paper
Computers Helping People with Special Needs (ICCHP 2012)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7382))

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Abstract

Despite the general popularity of online shopping, its usage is not entirely granted to all user groups. In this context, especially consumers with visual impairments are often faced with challenging barriers. To provide a better understanding of their actual needs and to identify experienced difficulties, personal in-depth interviews were conducted with visually impaired users. The obtained results of this empirical qualitative study form a knowledge base of consumer insights, which can be further used as a source for target-group specific improvements and innovations.

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Author information

Authors and Affiliations

  1. Department of Business Studies, University of Vienna, Bruenner Str. 72, 1210, Vienna, Austria

    Elisabeth Fuchs & Christine Strauss

Authors
  1. Elisabeth Fuchs
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  2. Christine Strauss
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Editor information

Editors and Affiliations

  1. Institut Integriert Studieren, University of Linz, Altenbergerstraße 69, 4040, Linz, Austria

    Klaus Miesenberger

  2. University of San Francisco, 2130 Fulton St., 94117, San Francisco, CA, USA

    Arthur Karshmer

  3. Support Centre for Students with Special Needs, Masaryk University, Botanická 68A, 602 00, Brno, Czech Republic

    Petr Penaz

  4. Institute "integriert studieren", Vienna University of Technology, Favoritenstr. 11/029, 1040, Vienna, Austria

    Wolfgang Zagler

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© 2012 Springer-Verlag Berlin Heidelberg

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Fuchs, E., Strauss, C. (2012). Online Shopping Involving Consumers with Visual Impairments – A Qualitative Study. In: Miesenberger, K., Karshmer, A., Penaz, P., Zagler, W. (eds) Computers Helping People with Special Needs. ICCHP 2012. Lecture Notes in Computer Science, vol 7382. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31522-0_57

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  • DOI: https://doi.org/10.1007/978-3-642-31522-0_57

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-31521-3

  • Online ISBN: 978-3-642-31522-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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