Skip to main content

Fuzzy Driven Multi-issue Agent Negotiation on Electronic Marketplace

  • Conference paper
Advances in Computing and Information Technology

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 178))

Abstract

Agent-based online negotiation by different autonomous agents has become radically important since the advent of e-business. Due to recent growing interest in the electronic marketplace, scientists are developing numerous models of inter-organizational electronic commerce. Most of the negotiation processes are complicated and time consuming. In this paper, we develop an intelligent negotiation model based on fuzzy constraints for bilateral multi-issue negotiation in business environments. The proposed model consists of two agents. The Information Agent (IA) is trained by the Knowledge Base (KB) and Negotiator Agent (NA) caries out the negotiation process. The aim of the NA in this model is to reach mutual agreement effectively and intelligently, while both agents are able to learn from the environment. The negotiation process is driven by fuzzy logic, considering the agent’s satisfaction within e-commerce system framework. In this paper, the system uses the KB before starting the negotiation process. Additionally, the KB is used, in different negotiation stages, to train fuzzy constraints for carrying out negotiations. We propose an equation that incorporates qualitative and quantitative characteristics to generate the next offering price in the negotiation. The Fuzzy Rule base is responsible for generating a rational value. This rational value, based on fuzzy constraints, controls the agent’s satisfaction level.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Cheng, C.B., Chan, C.C.H., Lin, K.C.: Intelligent agents for e-marketplace: Negotiation with issue trade-offs by fuzzy inference systems. Decision Support Systems 42, 626–638 (2006)

    Article  Google Scholar 

  2. Ateib, M.T.: Agent based negotiation in e-commerce. In: Proc. ITSim, IEEE Trans., Malaysia, pp. 861–868 (2010)

    Google Scholar 

  3. Al-Ashmaway, W.H., El-Sisi, Nassar, H.M., Ismail, N.A.: Bilateral agent negotiation based on fuzzy logic. IEEE Trans., Egyptian Computer Science Journal 27, 64–69 (2007)

    Google Scholar 

  4. Tsvetovatyy, M., Gini, M., Mobasher, B., Wieckowski, Z.: MAGMA: An agent-based virtual market for electronic commerce. Journal of Applied Artificial Intelligence 6, 501–524 (1997)

    Article  Google Scholar 

  5. Rajasekaran, S., Vijayalakshmi, G.A.: Neural Networks, Fuzzy Logic, and Generic algorithms synthesis and applications, pp. 211–212. Prentice-Hall of India Private Limited, India (2003)

    Google Scholar 

  6. Huang, P., Sycara, K.: A computational model for online agent negotiation. In: Proc. of the 35th HICSS 2002, pp. 438–444. IEEE Xplore (2002)

    Google Scholar 

  7. Arapoglou, R., Kolomvatsos, K., Hadjiefthymiades, S.: Buyer agent decision process based on automatic fuzzy rules generation methods. IEEE Trans., Fuzzy Systems (FUZZ), 1–8 (2010)

    Google Scholar 

  8. de Paula, G.E., Ramos, F.S., Ramalho, G.L.: Bilateral negotiation model for agent-mediated electronic commerce. In: Dignum, F.P.M., Cortés, U. (eds.) AMEC 2000. LNCS (LNAI), vol. 2003, pp. 1–14. Springer, Heidelberg (2001)

    Chapter  Google Scholar 

  9. Huang, C.C., Liang, W.Y., Lai, Y.H., Lin, Y.C.: The agent-based negotiation process for B2C e-commerce. Journal of Expert Systems with Applications 37, 348–359 (2010)

    Article  Google Scholar 

  10. Lin, L., Lo, W., Yan, M.R.: Bargaining strategies for construction joint ventures by fuzzy logic. In: Proc. of the 9th Joint Conference on Information Sciences, Taiwan (2006)

    Google Scholar 

  11. Bergenti, F., Poggi, A.: An agent-based approach of negotiation protocols in Rexible CSCW systems. In: Proc. of the 4th International Conf. on Autonomous Agents, Spain, pp. 267–268 (2000)

    Google Scholar 

  12. Yan, Z., Fong, S., Meilin, S.: Knowledge-Empowered agent negotiation for electronic commerce with knowledge beads. IEEE Trans., Information and Communication Technology, 633 (2005)

    Google Scholar 

  13. Fong, S., Yan, Z.: Enabling agent negotiation in e-Trading environments through knowledge beads. In: IEEE International Conference on Intelligent Engineering Systems (2002)

    Google Scholar 

  14. Karim, M.S.: Neuro-fuzzy hybrid negotiation model for intelligent agents in an electronic marketplace. In: Proc. of the ICISTM 2007, India, pp. 224–229 (2007)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Mohammed S. Karim .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Karim, M.S., Pierluissi, J. (2013). Fuzzy Driven Multi-issue Agent Negotiation on Electronic Marketplace. In: Meghanathan, N., Nagamalai, D., Chaki, N. (eds) Advances in Computing and Information Technology. Advances in Intelligent Systems and Computing, vol 178. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31600-5_24

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-31600-5_24

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-31599-2

  • Online ISBN: 978-3-642-31600-5

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics