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Motivational Factors for Accounting Learning – The Development of a Holistic Framework

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Hybrid Learning (ICHL 2012)

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 7411))

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Abstract

Accounting education has been criticized as narrow focus and mechanical. Studies indicate that accounting students often adopt a surface learning approach. An extensive literature review shows that motivation on accounting studies lack a comprehensive framework. This paper will like to bridge the gap and contribute on this area and make suggestions for future studies. This study aims to explore the factors that motivate learning by reviewing previous literature. Three contexts (students, teaching and learning, cultural and social) that motivate learning are identified and discussed. Finally, a holistic motivation learning framework (HMLF) is proposed. The implication and contribution of this framework are included in the discussion section. The paper is concluded with suggestions for future research study.

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Author information

Authors and Affiliations

  1. Department of Accounting, Hong Kong Shue Yan University, 10 Wai Tsui Crescent, North Point, Hong Kong SAR, P.R. China

    Sally M. Li

  2. Online Communication Research Centre, Department of Journalism and Communication, Hong Kong Shue Yan University, 10 Wai Tsui Crescent, North Point, Hong Kong SAR, P.R. China

    Will Wai Kit Ma

Authors
  1. Sally M. Li
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  2. Will Wai Kit Ma
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Editor information

Editors and Affiliations

  1. Open University of Hong Kong, 30 Good Shepherd Street, Ho Man Tin, Kowloon, Hong Kong, China

    Simon K. S. Cheung

  2. Department of Computer Science, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong, China

    Joseph Fong  & Lam-For Kwok  & 

  3. South China Normal University, 510631, Guangzhou, China

    Kedong Li

  4. Caritas Institute of Higher Education, 18 Chui Linf Road, Tseung Kwan O, New Territories, Hong Kong, China

    Reggie Kwan

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© 2012 Springer-Verlag Berlin Heidelberg

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Li, S.M., Ma, W.W.K. (2012). Motivational Factors for Accounting Learning – The Development of a Holistic Framework. In: Cheung, S.K.S., Fong, J., Kwok, LF., Li, K., Kwan, R. (eds) Hybrid Learning. ICHL 2012. Lecture Notes in Computer Science, vol 7411. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32018-7_23

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  • DOI: https://doi.org/10.1007/978-3-642-32018-7_23

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-32017-0

  • Online ISBN: 978-3-642-32018-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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