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Validating the Relationship between Information Quality and Trust: The Moderating Effect from Customer Orientation

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E-Commerce and Web Technologies (EC-Web 2012)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 123))

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Abstract

The Internet has grown extremely fast and given birth to E-taling, a new and popular way to sell goods online. Developing a trustworthy environment to generate customer trust is a powerful tool to sustain customer loyalty for E-tailers. This research proposes and validates the importance of information quality and customer orientation in website design on trust-building. More importantly, our research model suggests that customer orientation not only has a direct effect on online trust, but also moderates the relationship between information quality and trust. An laboratory experiment was setup and a large-scale survey was conducted to test our research model and proposed hypotheses. Results support our hypotheses. Managerial and theoretical implications are discussed.

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Author information

Authors and Affiliations

  1. School of Management, Xiamen University, Xiamen, Fujian Province, 361005, China

    Shun Cai & Xina Yuan

  2. Business School, Korea University, Seoul, 135-701, South Korea

    Kyounghee Chu

Authors
  1. Shun Cai
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  2. Xina Yuan
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  3. Kyounghee Chu
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Editor information

Editors and Affiliations

  1. Institute of Software Technology and Interactive Systems, Business Informatics Group (BIG), Vienna University of Technology, Favoritenstrasse 9 - 11 / 188-3, 1040, Vienna, Austria

    Christian Huemer

  2. Dipartimento di Informatica, Università di Bari, Via E. Orabona, 4, I70126, Bari, Italy

    Pasquale Lops

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© 2012 Springer-Verlag Berlin Heidelberg

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Cai, S., Yuan, X., Chu, K. (2012). Validating the Relationship between Information Quality and Trust: The Moderating Effect from Customer Orientation. In: Huemer, C., Lops, P. (eds) E-Commerce and Web Technologies. EC-Web 2012. Lecture Notes in Business Information Processing, vol 123. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32273-0_2

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  • DOI: https://doi.org/10.1007/978-3-642-32273-0_2

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-32272-3

  • Online ISBN: 978-3-642-32273-0

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