Abstract
With the proliferation of new social media technologies (e.g. Facebook), there has been a rising concern over the problem of technology dependency. Recognizing that deficiency in self-regulation is a necessary condition for the dependency to take place, this study aims to examine the role of deficient self-regulation in habit formation in the context of online social networking sites (SNSs). The findings of an empirical study of 406 Facebook users indicate that deficient self-regulation plays a role in augmenting SNS users’ perceptions, which indirectly influences habit. Our theoretical model of habit formation explains 43.7% of the variance. Implications of the findings are discussed.
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Thadani, D. (2013). The Role of Deficient Self-regulation in Facebook Habit Formation. In: Lytras, M.D., Ruan, D., Tennyson, R.D., Ordonez De Pablos, P., GarcĂa Peñalvo, F.J., Rusu, L. (eds) Information Systems, E-learning, and Knowledge Management Research. WSKS 2011. Communications in Computer and Information Science, vol 278. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35879-1_78
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DOI: https://doi.org/10.1007/978-3-642-35879-1_78
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