Abstract
Baidu, Sogou and Google are three main utilized search engines in China reported by Chinese Internet Date Centre (CNZZ) recently. There are significant differences among the search rank indexes such as Baidu weight, Sogou rank and PageRank. As a result, the sequence of the search lists is totally different for a same keyword. On the other hand, some valuable articles in Web as blog in ScienceNet.cn are ignored by Baidu, Sogou and others. It is impossible to unify these ranking systems to a same level due to the business models from multi-enterprises. This paper studies the difference of ranking indexes of these search engines by analyzing 42 websites from 4 sectors in China. Using information theory, W-entropy rank index is proposed as a search ranking reference. With the analyses of the correlation among the ranking indexes, the proposed index demonstrates the ranking reality of Chinese websites. The paper also described the application of W-entropy rank index to measure the influence of the blogs on the Internet. TOP10 of the most important blogging websites in China is listed as the preliminary study.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
CNZZ (Chinese Internet Date Centre), Monthly report of the using rate of Chinese Internet search engines (2011), http://data.cnzz.com/main.php?s=engine
Brin, S., Page, L.: The anatomy of a large-scale hyper-textual web search engine. Computer Networks and ISDN Syst. 30, 107–117 (1998)
ScientNet (2011), http://www.sciencenet.cn
Saaty, T., Alexander, J.: Conflict Resolution: The Analytic Hierarchy Process. Praeger, New York (1989)
Shi, Y.: How to be an excellent PhD student (2011), http://bbs.sciencenet.cn/home.php?mod=space&uid=46212&do=blog&id=484416
Pearson, K.: Mathematical contributions to the theory of evolution, III: regression, heredity and panmixia. Philos. Trans. Roy. Soc. London Ser. A 187, 253–318 (1896)
Shannon, C.E.: A Mathematical Theory of Communication. Bell System Technical Journal 27, 379–423, 623–656 (1948)
Weigang, L.: An Algorithm for Negative Entropy-The Sequence of the Complex System Structure. Systems Engineering Theory & Practice 8(4), 15–22 (1988)
Li, W., Zheng, J., Li, D.L.: W-entropy Index: The Impact of the Members on Social Networks. In: Gong, Z., Luo, X., Chen, J., Lei, J., Wang, F.L. (eds.) WISM 2011, Part I. LNCS, vol. 6987, pp. 226–233. Springer, Heidelberg (2011)
Weigang, L., Jianya, Z., Daniel, L.: Analysis of W-entropy Index: the Impact of Members on Social Networks. In: The Proceedings of IADIS International Conference WWW/INTERNET, Best Paper Awards, Rio de Janeiro, Brazil, pp. 171–178 (2011b)
Alexa, Internet Information website, http://alexa.com/ (retrieved in 2011)
China Internet Network Information Center (CNNIC), http://chinarank.org.cn (retrieved in 2011)
Starcount, http://www.starcount.com (retrieved in 2012)
China Webmaster, http://top.chinaz.com (retrieved in 2011)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Weigang, L., Jianya, Z. (2013). Using W-Entropy Rank as a Unified Reference for Search Engines and Blogging Websites. In: Cordeiro, J., Krempels, KH. (eds) Web Information Systems and Technologies. WEBIST 2012. Lecture Notes in Business Information Processing, vol 140. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36608-6_16
Download citation
DOI: https://doi.org/10.1007/978-3-642-36608-6_16
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-36607-9
Online ISBN: 978-3-642-36608-6
eBook Packages: Computer ScienceComputer Science (R0)