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Personality Influences on Etiquette Requirements for Social Media in the Work Context

When Jaunty Juveniles Communicate with Serious Suits

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Human Factors in Computing and Informatics (SouthCHI 2013)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 7946))

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Abstract

Today social media is used extensively in both private and professional contexts, with using habits and conventions shaped by the private using context. It is unknown how in the users perception professional social media usage might differ from the private context and which implicit or explicit etiquette criteria apply. With an empirical questionnaire approach (N=99, ages 20-59) we examined the impact of perceived formal correctness, formal politeness and workflow compatibility of social media applications (email, blog and chat) on the acceptance of social media in the working context. We additionally analyzed the impact of personality on users perceptions toward social media etiquette. Therefore we examined correlations between two Five Factor Model (FFM or Big Five) personality traits (conscientiousness and agreeableness) and requirements for formal correctness, formal politeness and compatibility. Linear regression shows that requirements for social media etiquette are strongly influenced by conscientiousness, age and social media expertise. Differences in etiquette are evaluated in regard to formal addressing, correct spelling, acronym and emoticon usage, work disruption and perceived urgency. Furthermore differences in etiquette between different media are explained.

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Author information

Authors and Affiliations

  1. Human-Computer Interaction Center, RWTH Aachen University, Germany

    André Calero Valdez, Anne Kathrin Schaar & Martina Ziefle

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  1. André Calero Valdez
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  2. Anne Kathrin Schaar
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  3. Martina Ziefle
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Editor information

Editors and Affiliations

  1. Institute for Medical Informatics, Statistics and Documentation (IMI), Medical University Graz, Auenbruggerplatz 2/V, 8036, Graz, Austria

    Andreas Holzinger

  2. Human-Computer Interaction Center, RWTH Aachen University, Theaterplatz 14, 52056, Aachen, Germany

    Martina Ziefle

  3. Institute of Informatics Systems, Alpen-Adria Universität Klagenfurt, Universitätsstrasse 65-67, 9020, Klagenfurt, Austria

    Martin Hitz

  4. Faculty of Electrical and Computer Engineering, University of Maribor, Smetanova 17, 2000, Maribor, Slovenia

    Matjaž Debevc

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Calero Valdez, A., Kathrin Schaar, A., Ziefle, M. (2013). Personality Influences on Etiquette Requirements for Social Media in the Work Context. In: Holzinger, A., Ziefle, M., Hitz, M., Debevc, M. (eds) Human Factors in Computing and Informatics. SouthCHI 2013. Lecture Notes in Computer Science, vol 7946. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39062-3_27

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  • DOI: https://doi.org/10.1007/978-3-642-39062-3_27

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-39061-6

  • Online ISBN: 978-3-642-39062-3

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