Abstract
The cultural background of web users may play a key role in the way they interact with and perceive the usability and usefulness of websites. Twenty Arab participants evaluated and compared 2 websites from 2 countries within their culture to identify their preferences and expectations of the design of Arabic websites in order to examine whether these preferences are consistent with their cultural-specific attributes as described and predicted by Hofstede’s model of cultural dimensions. The results suggest that these participants showed an overall preference for one website over the other.
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Khashman, N., Large, A. (2013). Arabic Website Design: User Evaluation from a Cultural Perspective. In: Rau, P.L.P. (eds) Cross-Cultural Design. Cultural Differences in Everyday Life. CCD 2013. Lecture Notes in Computer Science, vol 8024. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39137-8_47
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DOI: https://doi.org/10.1007/978-3-642-39137-8_47
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