Abstract
In late years, the spread of Internet advances. The diffusion rate of the Internet in 2011 became 79.1%, and the Internet made generalization. With the spread of Internet, marketing technique called the flash marketing came up. As delegate of flash marketing, Group buying sites of coupon are receiving attention in Japan. But people relating to its business think that the sales are having peaked. In this study, we assume that behaviors of users using Group buying sites of coupon change by the time elapsed. By analyzing the change of their behavior, we understand the change of behavior to lead to the continued buying. As a final objective, we hope that we can give help that the sales are having peaked.
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Kobayashi, T., Yamaguchi, T., Asahi, Y. (2013). Analysis of Purchasing Behavior Focusing on the Passage of Time at a Group Buying Site of Coupon. In: Yamamoto, S. (eds) Human Interface and the Management of Information. Information and Interaction Design. HIMI 2013. Lecture Notes in Computer Science, vol 8016. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39209-2_51
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DOI: https://doi.org/10.1007/978-3-642-39209-2_51
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39208-5
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