Abstract
As more people turn online to get their news, the significance of online advertisements becomes even more important to companies seeking to enhance their bottom line. This paper is part of a larger project looking into how the congruency of online news articles and advertisements affect user’s moods and attitudes towards both the ad and news article. Preliminary results indicate that congruency does impact user’s moods and attitudes.
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Loiacono, E.T., Lin, M. (2013). Understanding the Impact Congruent Images and News Articles Have on Mood and Attitude. In: Yamamoto, S. (eds) Human Interface and the Management of Information. Information and Interaction Design. HIMI 2013. Lecture Notes in Computer Science, vol 8016. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39209-2_70
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DOI: https://doi.org/10.1007/978-3-642-39209-2_70
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