Abstract
After 2012, the number of Korean musical audience grew larger than 5 million, which is the starting point of popularization. Considering new-coming audiences and changing market environment, overall analysis of musical art management and customer-centered approach is needed. Performance experience process and details of musical service will be analyzed based on 5 principles of service design thinking. This paper will study purchase stages from musical perspective, analyze flow experience structure model and the relationship between different musical contents. This paper has the characteristic of basic study to enhance musical experience and suggest planning direction.
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Kim, S., Jung, EC. (2013). Musical Experience Development Model Based on Service Design Thinking. In: Marcus, A. (eds) Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience. DUXU 2013. Lecture Notes in Computer Science, vol 8013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39241-2_23
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DOI: https://doi.org/10.1007/978-3-642-39241-2_23
Publisher Name: Springer, Berlin, Heidelberg
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