Abstract
Web design requires consideration of many factors related to the usability, user experience and business objectives. In many cases conflict of interest can be observed and the desire can arise to improve the results represented by the conversions even at the expense of the user experience. This paper proposes a balanced approach which provides the ability to improve effects with a limited negative impact on users using interactive objects with adjustable levels of persuasion.
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Jankowski, J. (2013). Balanced Approach to the Design of Conversion Oriented Websites with Limited Negative Impact on the Users. In: BÇŽdicÇŽ, C., Nguyen, N.T., Brezovan, M. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2013. Lecture Notes in Computer Science(), vol 8083. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40495-5_53
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DOI: https://doi.org/10.1007/978-3-642-40495-5_53
Publisher Name: Springer, Berlin, Heidelberg
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