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Balanced Approach to the Design of Conversion Oriented Websites with Limited Negative Impact on the Users

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Computational Collective Intelligence. Technologies and Applications (ICCCI 2013)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 8083))

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Abstract

Web design requires consideration of many factors related to the usability, user experience and business objectives. In many cases conflict of interest can be observed and the desire can arise to improve the results represented by the conversions even at the expense of the user experience. This paper proposes a balanced approach which provides the ability to improve effects with a limited negative impact on users using interactive objects with adjustable levels of persuasion.

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Author information

Authors and Affiliations

  1. Faculty of Computer Science, West Pomeranian University of Technology, Szczecin, Poland

    Jarosław Jankowski

Authors
  1. Jarosław Jankowski
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Editor information

Editors and Affiliations

  1. Computer and Information Technology Department, University of Craiova, Bvd. Decebal 107, 200440, Craiova, Romania

    Costin Bǎdicǎ

  2. Institute of Informatics, Wrocław University of Technology, Wybrzeże Wyspiańskiego 27, 50-370, Wrocław, Poland

    Ngoc Thanh Nguyen

  3. Computer and Information Technology Department, University of Craiova, Bvd. Decebal 107, 200440, Craiova, Romania

    Marius Brezovan

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Jankowski, J. (2013). Balanced Approach to the Design of Conversion Oriented Websites with Limited Negative Impact on the Users. In: Bǎdicǎ, C., Nguyen, N.T., Brezovan, M. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2013. Lecture Notes in Computer Science(), vol 8083. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40495-5_53

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  • DOI: https://doi.org/10.1007/978-3-642-40495-5_53

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-40494-8

  • Online ISBN: 978-3-642-40495-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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