Abstract
Today, the importance of digital services with social aspects is increasing all the time. Many companies have been strong in new product development, but today they are moving to new service development. Customer value has become the strategic factor for contemporary companies when developing products and services for consumers; even so that companies are selling customer value instead of products or services. Customer orientation and customer involvement play important roles in service industries. This study describes how the case company entered to B-to-C digital service market and developed a new social network cloud service for music lovers. This theory testing case study discusses and reflects the success factors of new service development and the organization against the literature. Mostly the theory is confirmed, but also improvement of the theory is suggested. Finally, future research ideas are proposed.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Stevens, E., Dimitriadis, S.: Managing the new service development process: towards a systemic model. European Journal of Marketing 39(1/2), 175–198 (2005)
Vaquero, L., Rodero-Merino, L., Caceres, J., Lindner, M.: A Break in the Clouds: Towards a Cloud Definition. Computer Communication Review 39(1), 50–55 (2009)
Kim, W.: Cloud computing: Today and Tomorrow. Journal of Object Technology 8(1), 65–72 (2009)
Mircea, M., Ghilic-Micu, B., Stoica, M.: Combining Business Intelligence with Cloud Computing to delivery agility in actual economy. Journal of Economic Computation and Economic Cybernetics Studies 45(1) (2011)
Van der Haar, J.W., Kemp, R.G.M., Omta, O.: Creating value that cannot be copied. Industrial Marketing Management 30(8), 627–636 (2001)
Alam, L., Perry, C.: A customer-oriented new service development process. Journal of Services Marketing 16(6), 515–534 (2002)
Matthing, J., Sanden, B., Edvardsson, B.: New service development: learning from and with customers. International Journal of Service Industry Management 15(5), 479–498 (2004)
Posselt, T., Förstl, K.: Success Factors in New Service Development: a Literature Review. In: Ganz, W., Kicherer, F., Schletz, A. (eds.) Productivity of Services Next Gen - Beyond Output/Input. Fraunhofer Center for Applied Research and Supply Chain Service, Germany (2011)
Riedl, C., Leimeister, J.M., Krcmar, H.: New Service Development for Electronic Services – A Literature Review. In: Proceedings of the Fifteenth Americas Conference on Information Systems (AMCIS 2009). Citeseer (2009)
Kirchmair, B.: Outsourcing Innovation in Digital Service Creation: What Software Engineering Can Learn from Modern Product Development. In: Kern, E.-M., Hegering, H.-G., Brügge, B. (eds.) Managing Development and Application of Digital Technologies, pp. 17–37. Springer, Heidelberg (2006)
Joint, A., Baker, E., Eccles, E.: Hey, you, get off of that cloud? Computer Law & Security Review 25(3), 270–274 (2009)
Yin, R.K.: Case study research: design and methods. Sage Publications, Thousand Oaks (2003)
Benbasat, I., Goldstein, D.K., Mead, M.: The Case Research Strategy in Studies of Information Systems. MIS Quarterly, 369–386 (September 1987)
Runeson, P., Höst, M.: Guidelines for conducting and reporting case study research in software engineering. Empirical Software Engineering 14(2), 131–164 (2009)
Voss, C., Tsikriktsis, N., Frohlich, M.: Case research in operations management. International Journal of Operations & Production Management 22(2), 195–219 (2002)
Flowd – The Music Lovers’ Social Networks, http://www.flowd.com
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kuusela, R., Vilminko, S. (2013). Success Factors in New Service Development - Digia Flowd Analysis. In: Fitzgerald, B., Conboy, K., Power, K., Valerdi, R., Morgan, L., Stol, KJ. (eds) Lean Enterprise Software and Systems. LESS 2013. Lecture Notes in Business Information Processing, vol 167. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-44930-7_8
Download citation
DOI: https://doi.org/10.1007/978-3-642-44930-7_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-44929-1
Online ISBN: 978-3-642-44930-7
eBook Packages: Computer ScienceComputer Science (R0)