Abstract
The aim of this paper is to introduce the concept of blockmodeling to Web data (log files), in order to obtain clusters of units (visited pages) which have similar patterns of relationships and to interpret the pattern of relationships among clusters. Doing this we can study the behaviour of the users (sessions) according to the relations among the visited pages. To explain these concepts an application to a Web site is performed.
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© 2002 Springer-Verlag Berlin Heidelberg
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Schoier, G. (2002). Blockmodeling Techniques for Web Mining. In: Härdle, W., Rönz, B. (eds) Compstat. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-57489-4_26
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DOI: https://doi.org/10.1007/978-3-642-57489-4_26
Publisher Name: Physica, Heidelberg
Print ISBN: 978-3-7908-1517-7
Online ISBN: 978-3-642-57489-4
eBook Packages: Springer Book Archive