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Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce

  • Chapter
Handbook on Electronic Commerce

Part of the book series: International Handbooks on Information Systems ((INFOSYS))

Abstract

The concept of involvement underlying human behavior has been found to be a crucial construct in various disciplines. For example, a greater understanding of this construct has allowed marketing and consumer behavior researchers to develop insights into consumer search processes and strategies, audience involvement in advertising (Greenwald and Leavitt, 1984), temporal context of product involvement (Richins and Bloch, 1986), and advertising effectiveness (Petty, Cacioppo and Schumann, 1983). Similarly, a better understanding of the Internet involvement can allow researchers and business managers to develop better insights about consumer behavior in the context of electronic commerce. This study draws upon existing theories on involvement in multiple disciplines such as consumer behavior, information systems and economic psychology and adapts existing instruments (validated in past research), to develop a measure of internet involvement. The developed instrument is then used to investigate consumers’ distinct behaviors regarding electronic commerce. The study provides evidence that high and low involved consumers differ in terms of their behaviors regarding the Internet.

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Author information

Authors and Affiliations

  1. Computer Information Systems, College of Business and Public Administration, University of Louisville, Kentucky, 40292, USA

    A. F. Salam & H. R. Rao

  2. Management Science and Systems, School of Management, State University of New York at Buffalo, Buffalo, New York, 14260, USA

    C. C. Pegels

Authors
  1. A. F. Salam
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  2. H. R. Rao
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  3. C. C. Pegels
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Editor information

Editors and Affiliations

  1. The Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana-Champaign, 405 North Mathews Avenue, Urbana, IL, 61801, USA

    Michael Shaw

  2. Owen Graduate School of Management, Vanderbilt University, Nashville, TN, 37203, USA

    Robert Blanning

  3. Management Information Systems, Iowa State University, 300 Carver Hall, Ames, IA, 50011, USA

    Troy Strader

  4. MSIS Dept., The University of Texas at Austin, CBA 202 College of Business Administration, Austin, TX, 78712-1175, USA

    Andrew Whinston

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© 2000 Springer-Verlag Berlin Heidelberg

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Salam, A.F., Rao, H.R., Pegels, C.C. (2000). Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce. In: Shaw, M., Blanning, R., Strader, T., Whinston, A. (eds) Handbook on Electronic Commerce. International Handbooks on Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-58327-8_8

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  • DOI: https://doi.org/10.1007/978-3-642-58327-8_8

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-67344-6

  • Online ISBN: 978-3-642-58327-8

  • eBook Packages: Springer Book Archive

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