Abstract
Billions of people spend their virtual life time on hundreds of social networking sites for different social needs. Each social footprint of a person in a particular social networking site reflects some special aspects of himself. To adequately investigate a user’s preference for applications such as recommendation and executive search, we need to connect up all these aspects to generate a comprehensive profile of the identity. Profile linkage provides an effective solution to identify the same identity’s profiles from different social networks.
With various types of resources, comparing profiles may require plenty of expensive and time-consuming features such as avatars. To boost the online social network profile linkage solution, we propose a cost-sensitive approach that only acquires these expensive and time-consuming features when needed. By evaluating on the real-world datasets from Twitter and LinkedIn, our approach performs at over 85% F 1-measure and has the ability to prune over 80% of the unnecessary feature acquisitions, at a marginal cost of 10% performance loss.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Carmagnola, F., Cena, F.: User Identification for Cross-system Personalisation. Inf. Sci. 179(1-2) (2009)
Malhotra, A., Totti, L., Meira Jr., W., Kumaraguru, P., Almeida, V.: Studying User Footprints in Different Online Social Networks. In: International Workshop on Cybersecurity of Online Social Network (2012)
Nunes, A., Calado, P., Martins, B.: Resolving User Identities over Social Networks through Supervised Learning and Rich Similarity Features. In: Proceedings of the 27th Annual ACM Symposium on Applied Computing. ACM (2012)
Vosecky, J., Hong, D., Shen, V.: User Identification Across Multiple Social Networks. In: Networked Digital Technologies. IEEE (2009)
Narayanan, A., Shmatikov, V.: De-anonymizing Social Networks. In: Proceedings of the 2009 30th IEEE Symposium on Security and Privacy. IEEE (2009)
Bartunov, S., Korshunov, A., Park, S., Ryu, W., Lee, H.: Joint Link-Attribute User Identity Resolution in Online Social Networks. In: Proceedings of the 6th International Conference on Knowledge Discovery and Data Mining, Workshop on Social Network Mining and Analysis. ACM (2012)
Zafarani, R., Liu, H.: Connecting Users across Social Media Sites: A Behavioral-modeling Approach. In: Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 41–49. ACM, New York (2013)
Cohen, W.W., Ravikumar, P., Fienberg, S.E., et al.: A Comparison of String Distance Metrics for Name-matching Tasks. In: Proceedings of the IJCAI 2003 Workshop on Information Integration on the Web (IIWeb 2003), pp. 73–78 (2003)
Christen, P.: A Comparison of Personal Name Matching: Techniques and Practical Issues. In: Proceedings of the 6th IEEE International Conference on Data Mining Workshops, ICDM Workshops. IEEE (2006)
Aumueller, D., Do, H.H., Massmann, S., Rahm, E.: Schema and Ontology Matching with Coma++. In: Proceedings of the 2005 ACM SIGMOD International Conference on Management of Data, SIGMOD 2005, p. 906. ACM Press (2005)
Nottelmann, H., Straccia, U.: Information Retrieval and Machine Learning for Probabilistic Schema Matching. Information Processing & Management 43(3), 552–576 (2007)
Qian, L., Cafarella, M.J., Jagadish, H.V.: Sample-driven schema mapping. In: Proceedings of the 2012 International Conference on Management of Data, SIGMOD 2012, p. 73. ACM Press (2012)
Ravikumar, P., Cohen, W.W.: A Hierarchical Graphical Model for Record Linkage. In: Proceedings of the 20th Conference on Uncertainty in Artificial Intelligence, pp. 454–461. AUAI Press (2004)
Leitão, L., Calado, P., Herschel, M.: Efficient and Effective Duplicate Detection in Hierarchical Data. IEEE Transactions on Knowledge and Data Engineering PP(99), 1 (2012)
Irani, D., Webb, S., Li, K., Pu, C.: Large Online Social Footprints–An Emerging Threat. In: Proceedings of the International Conference on Computational Science and Engineering. IEEE (2009)
Liu, J., Zhang, F., Song, X., Song, Y.I., Lin, C.Y., Hon, H.W.: What’s in A Name?: An Unsupervised Approach to Link Users Across Communities. In: Proceedings of the Sixth ACM International Conference on Web Search and Data Mining. ACM (2013)
Ji, S., Carin, L.: Cost-sensitive Feature Acquisition and Classification. Pattern Recognition 40(5), 1474–1485 (2007)
Ling, C.X., Sheng, V.S., Yang, Q.: Test strategies for cost-sensitive decision trees. IEEE Trans. on Knowl. and Data Eng. 18(8), 1055–1067 (2006)
Saar-Tsechansky, M., Melville, P., Provost, F.: Active feature-value acquisition. Manage. Sci. 55(4), 664–684 (2009)
Lin, Y.C., Yang, D.N., Chen, M.S.: Selective Data Acquisition for Probabilistic K-nn Query. In: Proceedings of the 19th ACM International Conference on Information and Knowledge Management, pp. 1357–1360. ACM (2010)
Tan, Y.F., Kan, M.Y.: Hierarchical cost-sensitive web resource acquisition for record matching. In: Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, vol. 01, pp. 382–389. IEEE Computer Society (2010)
Epanechnikov, V.: Non-Parametric Estimation of a Multivariate Probability Density. Theory of Probability & Its Applications 14(1), 153–158 (1969)
John, G.H., Langley, P.: Estimating Continuous Distributions in Bayesian Classifiers. In: Proceedings of the Eleventh Conference on Uncertainty in Artificial Intelligence (1995)
Zhang, J., Marszalek, M., Lazebnik, S., Schmid, C.: Local Features and Kernels for Classification of Texture and Object Categories: A Comprehensive Study. Int. J. Comput. Vision 73(2) (2007)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Zhang, H., Kan, M., Liu, Y., Ma, S. (2014). Online Social Network Profile Linkage Based on Cost-Sensitive Feature Acquisition. In: Huang, H., Liu, T., Zhang, HP., Tang, J. (eds) Social Media Processing. SMP 2014. Communications in Computer and Information Science, vol 489. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45558-6_11
Download citation
DOI: https://doi.org/10.1007/978-3-662-45558-6_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-45557-9
Online ISBN: 978-3-662-45558-6
eBook Packages: Computer ScienceComputer Science (R0)