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Switching Motivations on Instant Messaging: A Study Based on Two Factor Theory

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Multidisciplinary Social Networks Research (MISNC 2015)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 540))

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Abstract

Instant messaging, like Skype, is facing a challenge from mobile instant messaging in recent year and some instant messaging might to close their service in the near future. Therefore, understanding user’s motives to switch to mobile instant messaging has great influence on operators’ business performance, as they could adopt appropriate strategies to retain the users. The study attempts to explore the switching factors and to examine the relationships between those and user’s intentions to switching to mobile instant messaging, based on the two-factor theoretical perspective. Structural equation modeling was applied to analyse data collected from 186 users by empirical survey. According to our finding, the study suggests that operators should satisfy users’ pursuit of freshness, and carefully examine whether their services could address users’ needs of sociality and entertainment.

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Author information

Authors and Affiliations

  1. Oriental Institute of Technology, Taipei, 22061, Taiwan

    Avus C. Y. Hou

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  1. Avus C. Y. Hou
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Correspondence to Avus C. Y. Hou .

Editor information

Editors and Affiliations

  1. National University of Kaohsiung, Kaohsiung City, Taiwan

    Leon Wang

  2. Matsuyama University, Matsuyama, Japan

    Shiro Uesugi

  3. National University of Kaohsiung, Kaohsiung City, Taiwan

    I-Hsien Ting

  4. Osaka University, Osaka, Japan

    Koji Okuhara

  5. National University of Kaohsiung, Kaohsiung City, Taiwan

    Kai Wang

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Hou, A.C.Y. (2015). Switching Motivations on Instant Messaging: A Study Based on Two Factor Theory. In: Wang, L., Uesugi, S., Ting, IH., Okuhara, K., Wang, K. (eds) Multidisciplinary Social Networks Research. MISNC 2015. Communications in Computer and Information Science, vol 540. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48319-0_1

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  • DOI: https://doi.org/10.1007/978-3-662-48319-0_1

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-48318-3

  • Online ISBN: 978-3-662-48319-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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