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Lies, Damned Lies, and Crafty Questionnaire Design

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Transactions on Computational Collective Intelligence XXXVII

Abstract

It is well-established in the literature that particular design features of questionnaires affect the distribution and association of collected data. We present a survey approach called Crafty Questionnaire Design (CQED), that allows predictability and replicability of outcomes, expected of the natural sciences, to be achieved in the social sciences. Two independent proof-of-principle experiments studying interpersonal and institutional trust of Polish and Mexican students (n = 1402), show that using different versions of a questionnaire offers predictably different outcomes. CQED promises a large gain in efficiency of research in terms of sample size required and number of replications needed. This knowledge can safeguard the social scientific researcher against unpleasant surprises and inconvenient results. Knowledge about the principles of CQED could also be a tool for editors as well as reviewers of social scientific journals to scrutinize the methodological soundness and improve the relevance of publications.

“For a man is angry at a libel because it is false, but at a satire because it is true.” (G.K. Chesterton).

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Acknowledgements

We express our gratitude to David Zepeda Quintana (University of Sonora, Hermosillo, Mexico) and Bartosz Fortuński (Opole University, Poland) for their support with the collection of the data.

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Correspondence to Johannes (Joost) Platje .

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Kampen, J.K., Van Dam, Y.K., Platje, J.(. (2022). Lies, Damned Lies, and Crafty Questionnaire Design. In: Nguyen, N.T., Kowalczyk, R., Mercik, J., Motylska-Kuźma, A. (eds) Transactions on Computational Collective Intelligence XXXVII. Lecture Notes in Computer Science(), vol 13750. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-66597-8_4

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  • DOI: https://doi.org/10.1007/978-3-662-66597-8_4

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-66596-1

  • Online ISBN: 978-3-662-66597-8

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