Abstract
This study analyses the relationship between corporate hotel websites and corporate hotel booking engines. These two systems are critical in the hospitality sector: the hotel website is an important means for online hospitality marketing, while the hotel booking engine represents the possibility of conversion without intermediation fees for the hoteliers. In light of a case study of one of the major Italian hotel chains, this paper explores a possible way to analyze the activities performed on the two systems by exploring different possible correlations to assess the importance of inter-system communication. The case study shows, on one hand, that the more visits a hotel website receive, the more bookings are made on the corporate booking engine. Conversely, the time spent on the website does not have any influence on actual bookings.
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Cantoni, L., Faré, M., Inversini, A., Passini, V. (2011). Hotel Websites and Booking Engines: A Challenging Relationship. In: Law, R., Fuchs, M., Ricci, F. (eds) Information and Communication Technologies in Tourism 2011. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0503-0_20
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DOI: https://doi.org/10.1007/978-3-7091-0503-0_20
Publisher Name: Springer, Vienna
Print ISBN: 978-3-7091-0502-3
Online ISBN: 978-3-7091-0503-0