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Factor Analysis of E-commerce Adoption Benefits: A Case of Egyptian Travel Agents

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Information and Communication Technologies in Tourism 2011

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Abstract

Travel agency managers decide whether to adopt e-commerce or not based on many factors in relation to the adoption implementation process. These factors could be benefits gained from adoption, drivers that push agents to adopt such technologies or boundaries that hinder the adoption implementation. Benefits of adoption may relate to agents’ future survival, revenue and profits growth, increasing competitive positions and penetrating or expanding global travel markets. Highlighting the categories of adoption benefits may help to determine agents’ enhancement and investment directions of their e-commerce adoption level. This research aims to highlight the benefits to Egyptian travel agents who adopt e-commerce in their activities and categorizing these benefits depending on agents’ opinions using factor analysis. Surveyed agents showed that stability, future survival, revenue growth, enhancing internal efficiency in travel agents are among the benefits offered to agents by e-commerce adoption.

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Author information

Authors and Affiliations

  1. School of Tourism and Hospitality, University of Plymouth, UK

    Mohamed Abou-Shouk (PhD Researcher, Assistant Lecturer)

  2. Faculty of Tourism and Hotels, Fayoum University, Egypt

    Mohamed Abou-Shouk (PhD Researcher, Assistant Lecturer)

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  1. Mohamed Abou-Shouk
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Editor information

Editors and Affiliations

  1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China

    Rob Law

  2. European Tourism Research Inst. (ETOUR), Mid Sweden University, Östersund, Sweden

    Matthias Fuchs

  3. Faculty of Computer Science, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy

    Francesco Ricci

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Abou-Shouk, M. (2011). Factor Analysis of E-commerce Adoption Benefits: A Case of Egyptian Travel Agents. In: Law, R., Fuchs, M., Ricci, F. (eds) Information and Communication Technologies in Tourism 2011. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0503-0_25

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  • DOI: https://doi.org/10.1007/978-3-7091-0503-0_25

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-7091-0502-3

  • Online ISBN: 978-3-7091-0503-0

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