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Impact of Perceived Benefits of Social Media Networks on Web Quality and E-satisfaction

  • Conference paper
Information and Communication Technologies in Tourism 2011

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Abstract

As many DMOs have increased their investment in Social Media Networks to support B2C systems, it is important to measure the success of such investment. This paper aims to examine the impact of perceived benefits of Social Media Networks (SMN) on Web Quality and eSatisfaction within the context of tourism destination marketing. In this research, integrated model is proposed based on study by DeLone and McLean’s (2004) and McKinney et al (2001) in order to assess the influence of perceived benefits of Social Media Networks on website quality and costumers’ satisfaction. A total of 200 useable responses were collected in order to examine the validation of the model from the customer perspective. Multiple Regression Analysis techniques are applied to test the validation of the proposed model. The findings provide several important implications for Social Media Networks research and practice in destination marketing context. This paper concludes by discussing limitations of the study which should be addressed in future research.

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Authors and Affiliations

  1. Department of Food and Tourism Management, Manchester Metropolitan University, UK

    Manuela Pulvirenti & Timothy Jung

Authors
  1. Manuela Pulvirenti
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  2. Timothy Jung
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Editors and Affiliations

  1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China

    Rob Law

  2. European Tourism Research Inst. (ETOUR), Mid Sweden University, Ă–stersund, Sweden

    Matthias Fuchs

  3. Faculty of Computer Science, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy

    Francesco Ricci

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Pulvirenti, M., Jung, T. (2011). Impact of Perceived Benefits of Social Media Networks on Web Quality and E-satisfaction. In: Law, R., Fuchs, M., Ricci, F. (eds) Information and Communication Technologies in Tourism 2011. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0503-0_41

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  • DOI: https://doi.org/10.1007/978-3-7091-0503-0_41

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-7091-0502-3

  • Online ISBN: 978-3-7091-0503-0

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