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E-Commerce/E-Business Education: Pedagogy or New Product Development?

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Lectures in E-Commerce

Abstract

E-commerce/e-business has been developing at a tremendous pace over the past few years — indeed, since the creation of the NASDAQ index, e-business has become one of the most widely-discussed and rapidly-growing parts of the business world. New types of businesses are evolving within this New Economy and, with them, new business models (or modified versions of traditional business models) are being created to cater for the new business activities and new transactions which are taking place.

Education, too, is undergoing significant changes. The increasing demand for skilled and experienced IT people with both technical and creative skills has combined with an already serious pre-existing shortage of staff having such qualifications to produce an almost insatiable demand for training at all levels — post-graduate, under-graduate and technical. Universities, many of which are in any case under pressure to bring in industry funding to fill the gap left by lower levels of government support, are responding by developing specialist subjects, degrees and diplomas at under-graduate and, particularly, at graduate level. The rate of development and the reactive nature of many of these offerings, however, suggest that what is occurring is not so much an exercise in pedagogy as a marketing activity.

Over the past two years, the rate at which e-commerce/e-business university programs have been introduced around the world has escalated dramatically. This chapter looks at the underlying issues prompting universities to engage in this flurry of new program/course creation. We make use of some preliminary statistics gathered in the Asia-Pacific region to suggest that what is actually taking place is new product development, rather than new program development; and then consider the implications of this marketing-based approach to degree/ program/course creation.

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Author information

Authors and Affiliations

  1. Faculty of Informatics, University of Koblenz-Landau, Federal Republic of Germany

    P. M. C. Swatman

  2. School of Management Information Systems, Deakin University, Melbourne, Australia

    E. S. K. Chan

Authors
  1. P. M. C. Swatman
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  2. E. S. K. Chan
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Editors and Affiliations

  1. University of Trento and ITC-irst, via Sommarive, Povo-Trento, Italy, I-38050

    Hannes Werthner

  2. 25 South Dutcher Street (2nd floor), Irvington, USA, NY, 10533

    Martin Bichler

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Swatman, P.M.C., Chan, E.S.K. (2001). E-Commerce/E-Business Education: Pedagogy or New Product Development?. In: Werthner, H., Bichler, M. (eds) Lectures in E-Commerce. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6213-2_9

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  • DOI: https://doi.org/10.1007/978-3-7091-6213-2_9

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-83623-1

  • Online ISBN: 978-3-7091-6213-2

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