Abstract
Innovation is crucial for organizations in order to remain competitive. However, not all innovations are successful. For innovation to be successful, it is important to co-create value with a customer. This paper investigates the impacts and consequences of innovation activities in three pharmaceutical companies. The study shows that two out of the three companies failed in their innovation because of the lack of co-creation of value. A model based on the co-creation of value from knowledge management was proposed.
The content of the article was correct at the time the research was conducted between 2010 and 2012 but it might not reflect the current initiatives of case companies.
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Acknowledgments
This project has been supported by the Slovak VEGA n. 1/0992/11 and 1/0888/11.
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Závodská, A., Šramová, V. (2014). Creating Collaborative Innovative Environment Through Knowledge Management in Pharmaceutical Industry. In: Uden, L., Wang, L., Corchado Rodríguez, J., Yang, HC., Ting, IH. (eds) The 8th International Conference on Knowledge Management in Organizations. Springer Proceedings in Complexity. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7287-8_8
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DOI: https://doi.org/10.1007/978-94-007-7287-8_8
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