Platform Design for Co-creation

Abstract

Following the advancement of IT and changes in consumer consciousness, enterprises are actively inducing consumer participation for value creation. Accordingly, co-creation, in which enterprises cooperate with diverse stakeholders including consumers to jointly create values, is emerging as a new paradigm of enterprise management. For enterprises to utilize co-creation systematically, platforms through which diverse stakeholders’ opinions can be collected and reflected are required. Therefore, in this study, the requirements and functions of co-creation platforms were derived through case studies and related structures, and components of platforms were defined. In addition, a co-creation platform was designed based on the operation scenario through which co-creation occurs in the processes of enterprises’ new product development, planning, and production. As one of the pioneering studies in platform for co-creation, this research contributes to both theory and practice.