Social Media Competitive Analysis - A Case Study in the Pizza Industry of Pakistan

Abstract

In Today’s world no one denies the importance of social media. It can be used as a tool to enhance your business by using social media marketing. We can analyses the importance of social media by using it. Social media like face book twitter etc. can encourage people to visit their pages created for specialized purpose and for advertisement. This paper is related to the marketing of products and how do we can compare the other similar brands. With social media user can share their views, analysis and recommendations and by analyzing their view the one can know about the quality of brand the individual who use the brand is normally a non-biased analyzer and comparator this will help user as to select the brand as well as companies to improve their quality of product. As a result of this activity a large amount of data is freely available which is also user generated and hence un-biased to analyses and compare their product and services, this paper describes the five largest chain of pizza industry in Pakistan how they engage people and motivate them with their promotions and policies and enhance their quality with user feedback. In this paper we prove that the one who can post more may engage people more and more also promotions and timing is more important. This paper also describes the similarities and differences among the five largest chain of Pizza industry this paper also recommends our findings to help companies to improve their quality of social media marketing the most important is quality rather than quantity of posting. The user pay attention on mostly promotions and other user views about the products we also recommend the chain not to remove negative comments or you can satisfy the negative peoples by giving them promotions and use their negativity as a critic to improve your quality.