Abstract
The purpose of the paper is to propose and examine empirically a research model that describes the online repurchase intention. The proposed model is based on the concepts of expectation-confirmation theory and consumption value theory that includes internal, external, and functional values as the determinants of online consumer’s buying satisfaction towards online repurchasing intention. The green information visibility as a mediator to influence the effect of consumption values on consumer purchasing satisfaction is also examined. Based on the analysis of 308 valid samples, the main research findings are as follows. (1) Among those three values, internal and functional value highly influence their satisfaction. (2) Functional value is the only variable that is affected by the mediator while internal and external are not affected. (3) For sub-factors, quality and usability strongly support consumer’s satisfaction while price and attitude partially support their satisfaction. (4) Attitude, price and quality value has mediating effect except the others. Discussion and implications will also be delineated.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bhattacherjee, A.: Understanding information systems continuance: an expectation-confirmation model. MIS Q. 25(3), 351–370 (2010)
Koo, C., Chung, N., Nam, K.K.: Assessing the impact of intrinsic and extrinsic motivators on smart green IT device use: reference group perspectives. Int. J. Inf. Manag. 35, 64–79 (2015)
Koo, D.M., Ju, S.-H.: The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention. Comput. Hum. Behav. 26, 377–388 (2010)
Slade, E.L., Williams, M.D., Dwivedi, Y.K.: Mobile payment adoption: classification and review of the extant literature. Mark. Rev. 13(2), 167–190 (2013)
Marriott, H.R., Williams, M.D., Dwivedi, Y.K.: What do we know about consumer m-shopping behavior? Int. J. Retail. Distrib. Manag. 45(6), 568–586 (2017)
Suraiya, I.I., Zabil, N.F.M.: Impact of consumer awareness and knowledge to consumer effective behavior. Asian Soc. Sci. 8(13), 108–114 (2012)
Sarkis, J., Koo, C., Watson, R.: Green information systems & technologies—this generation and beyond: Introduction to the special issue. Inf. Syst. Front. 15(5), 695–704 (2013)
Peter, J.P., Olson, J.C.: Consumer Behavior and Marketing Strategy, 2nd edn. Irwin, Homewood (1990)
Sheth, J.N., Newman, B.I., Gross, B.L.: Why we buy what we buy: a theory of consumption value. J. Bus. Res. 22, 159–170 (1991)
Tsai, J.Y., Egelman, S., Cranor, L., Acquisti, A.: The effect of online privacy information on purchasing behavior: an experimental study. Inf. Syst. Res. 22(2), 254–268 (2011)
Atalay, K.D., Eraslan, E.: Multi-criteria usability evaluation of electronic devices in a fuzzy environment. Hum. Factors Ergon. Manuf. Serv. Ind. 24(3), 336–347 (2014)
Shareef, M.A., Dwivedi, Y.K., Kumar, V., Kumar, U.: Content design of advertisement for consumer exposure: mobile marketing through short messaging service. Int. J. Inf. Manag. 37(4), 257–268 (2017)
Solomon, M., Bamossy, G., Askegaard, S., Hogg, M.K.: Consumer Behavior: European Perspective, 3rd edn. Financial Times and Prentice Hall, Upper Saddle River (2006)
Watson, R.T., Boudreau, M.-C., Chen, A.J.: Information systems and environmentally sustainable development: energy informatics and new directions for the IS community. MIS Q. 34(1), 23–38 (2010)
Han, S.H., Yun, M.H., Kwahk, J., Hong, S.W.: Usability of consumer electronic products. Int. J. Ind. Ergon. 28, 143–151 (2001)
Brown, S.A., Venkatesh, V., Kuruzovich, J., Massey, A.P.: Expectation confirmation: an examination of three competing models. Organ. Behav. Hum. Decis. Process. 105, 52–66 (2002)
Zeithmal, V.A.: Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. J. Mark. 52, 2–22 (1988)
Darley, W.K., Blankson, C., Luethge, D.J.: Toward an integrated framework for online consumer behavior and decision making process: a review. Psychol. Mark. 27(2), 94–116 (2010)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Lim, JH., Chen, JC., Wu, C.H. (2019). Effects of Consumption Value on Online Repurchase Intention: Mediation Effect of Green Information Visibility. In: Lin, JW., Ting, IH., Tang, T., Wang, K. (eds) Multidisciplinary Social Networks Research. MISNC 2019. Communications in Computer and Information Science, vol 1131. Springer, Singapore. https://doi.org/10.1007/978-981-15-1758-7_4
Download citation
DOI: https://doi.org/10.1007/978-981-15-1758-7_4
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-15-1757-0
Online ISBN: 978-981-15-1758-7
eBook Packages: Computer ScienceComputer Science (R0)