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Enriching Design Thinking with Data Science: Using the Taiwan Moving Industry as a Case

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Serviceology for Services (ICServ 2020)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1189))

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Abstract

Design thinking is a problem-solving approach that utilizes many qualitative-based tools to support each step. Those qualitative-based tools adopt a subjective approach to capture insights. Recently, the development of data science allows problem solvers to get deeper insights from objective evidence. The study proposes how data science techniques can be used to enrich design thinking process. The research also empirically demonstrated parts of the proposed approach with the Taiwan moving industry. The results of this study include suggestions and notices on each quantitative approach. The paper provides an enriched step-by-step design thinking method, with understandable guidance, to help design thinkers to improve their product design or service design.

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Author information

Authors and Affiliations

  1. National Sun Yat-Sen University, Kaohsiung, 80424, Taiwan, ROC

    Kai-Lun Yang & Shih-Chieh Hsu

  2. National Kaohsiung Normal University, Kaohsiung, 80201, Taiwan, ROC

    Hui-Mei Hsu

Authors
  1. Kai-Lun Yang
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  2. Shih-Chieh Hsu
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  3. Hui-Mei Hsu
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Corresponding authors

Correspondence to Shih-Chieh Hsu or Hui-Mei Hsu .

Editor information

Editors and Affiliations

  1. National Institute of AIST, Tokyo, Japan

    Takeshi Takenaka

  2. Kyoto University, Kyoto, Japan

    Spring Han

  3. Graduate School of Business Administration, Kobe University, Kobe, Japan

    Chieko Minami

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Yang, KL., Hsu, SC., Hsu, HM. (2020). Enriching Design Thinking with Data Science: Using the Taiwan Moving Industry as a Case. In: Takenaka, T., Han, S., Minami, C. (eds) Serviceology for Services. ICServ 2020. Communications in Computer and Information Science, vol 1189. Springer, Singapore. https://doi.org/10.1007/978-981-15-3118-7_12

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  • DOI: https://doi.org/10.1007/978-981-15-3118-7_12

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-3117-0

  • Online ISBN: 978-981-15-3118-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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