Abstract
The megatrend digitization is one of the most discussed topics of the last years. It has opened up new opportunities for companies and does not stop at traditional business models. Digital technologies, especially the Internet, have been examined in the existing business models or completely new models have been created to replace analog models. The target of this research project is to identify potential digital business models in tourism. For this purpose, the authors have conducted a theoretically grounded empirical study. The hypothesis framework is partly derived from a qualitative study and partly from literature research. The following business models for tourism have been identified: sharing economy, personalized offers, customer reviews, social media and process costs. The results of this study show that social media, sharing economy and customer reviews have a positive and significant influence on the research question. Personalized offers and process costs have a positive impact and could become potential in the future. However, they have no significant influence on this study.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Landvogt, M., Brysch, A., Gardini, M.: (2017): Tourismus- E-Tourismus- M- Tourismus – Herausforderungen und Trend der Digitalisierung im Tourismus, Schriften zu Tourismus und Freizeit, vol. 20, p. 13. Erich Schmidt Verlag, Göttingen (2017)
Verdi Homepage: https://www.verdi.de/presse/pressemitteilungen/ ++co++43fa40da-84e2- 11e8-ab34–525400b665de. Last accessed 02 July 2020.
DRV Homepage. https://www.drv.de/fachthemen/statistik-und-marktforschung/faktenund-zahlen-zum-reisemarkt.html/. Last accessed 02 July 2020.
Bentele, G., Brosius, H.B., Jarren, O.: Lexikon Kommunikations- und Medienwissenschaft, 2nd edn. Springer, Wiesbaden (2013)
Gabler Wirtschaftslexikon: Digitalisierung: https://wirtschaftslexikon.gabler.de/definition/digitalisierung-54195 Last accessed 02 July 2020.
Härting, R.-C., Schmidt, R., Möhring, M.: Nutzenpotenziale von Industrie 4.0 und Digitalisierung. In: Härting, Ralf- Christian (ed.) Industrie 4.0 und Digitalisierung – Innovative Geschäftsmodelle wagen! Tagungsband, 8. Transfertag, Aalen 2016, BOD, Norderstedt (2016)
Schallmo, D.: Geschäftsmodellinnovation-Grundlagen, bestehende Ansätze, methodisches Vorgehen und B2B-Geschäftsmodelle. Springer Gabler, Wiesbaden (2013)
Timmers, P. (1998): Business models for electronic markets. Journal 8(2)
Springer Gabler Verlag A (n. y.): Stichwort: Geschäftsprozess, Dr. Markus Siepermann, http://wirtschaftslexikon.gabler.de/Definition/geschaeftsprozess.html Last accessed 02 July 2020
Bühler, P., Maas, P.: Transformation von Geschäftsmodellen in einer digitalen Welt in Dienstleistungen. In: Bruhn, M., & Hadwich, K. (2017): Dienstleistungen 4.0, Band 2, Springer Fachmedien, Wiesbaden (2017).
Telfer, D.J., Sharpley, R.: Tourism and Development in the Developing World, 2nd edn. Routledge, New York (2015)
Härting, R.-C., Fleischer, L. et al.: Potentials of Digital Business Models in Tourism—Qualitative Study with German Experts.
Qiang, Y., Huiying, L. et al.: The Influence of Hotel Price on Perceived Service Quality and Value In E-Tourism: An Empirical Investigation Based on Online Traveler Reviews.
.Melián-González, S., Bulchand-Giduma, J. et al.: Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained.
Bremser, K., Alonso-Almeida, M.: Sharing Economy and Tourism: Lights ad Shadows.
Ralph, D., Searby, S.: Location and personalization delivering online and mobility services. Institution of Engineering and Technology (2004)
Harasymowicz, P.: Outernet technologies in tourism: A conceptual framework and applications for the travel industry. In: Egger, R., Maurer, C. (ed.) Iscontour 2015—Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research. BOD, Norderstedt (2015)
Grissemann, U.S., Stokburger-Sauer, N.E.: Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tour. Manage. 33(2012), 1483–1492 (2012)
Härting, R.-C., Reichstein, C. et al.: Driver to Gain from Digitalization in tourism—Insights from South African Experts.
Opute, A.P., Irene, B.O., Iwu, C.G.: Tourism service and digital technologies: a value creation perspective. Afr. J. Hosp. Tourism Leisure 9(2) (2020)
Härting, R.-C., Härtle, N. et al.: Potentials of Digitization in the Tourism Industry—A comparable Survey between Developed and Emerging Market Economies.
Christiansen, B., Turkina, E., Williams, N.: Tourism E-Booking an E-purchasing. Changes in a 5-year period. In: Cultural and Technological Influences on Global Business. https://www.researchgate.net/publication/277311604_The_Impact_of_Digital_Media_on_Tourism_and_Hospitality/download (2013)
Burton, J.: Why do people read reviews posted on consumer-opinion portals? J. Market. Manage. 26, 230–255 (2010)
Rhemtulla, M., Brosseau-Liard, P., Savalei, V.: When can categorical variables be treated as continuous? A comparison of robust continuous and categorical SEM estimation methods under suboptimal conditions. Psychol. Methods 17(3), 354–373 (2012)
Homburg, C., Baumgartner, H.: Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen. In: MAR 17(3), 162–176 (1995)
Acknowledgements
This work is based on several projects of Aalen University. We would like to give special thanks to Feride Özcakir, Alexander Sprengel, Michael Pressl, Felix Häfner and Raphael Kaim for their great support.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Härting, RC., Bäuerle, M., Bilge, K., Fleischer, L., Landgraf, N., Wicher, M. (2021). Potentials of Digital Business Models in Tourism—A Quantitative Study. In: Jezic, G., Chen-Burger, J., Kusek, M., Sperka, R., Howlett, R.J., Jain, L.C. (eds) Agents and Multi-Agent Systems: Technologies and Applications 2021. Smart Innovation, Systems and Technologies, vol 241. Springer, Singapore. https://doi.org/10.1007/978-981-16-2994-5_26
Download citation
DOI: https://doi.org/10.1007/978-981-16-2994-5_26
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-2993-8
Online ISBN: 978-981-16-2994-5
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)