Abstract
New Product Introduction (NPI) is one of the most crucial aspects in every company to survive in a competitive environment. NPI is a process where working prototypes are tested before launched into the market. Companies are expected to deliver new products with high quality just in time and with reasonable cost. In the NPI, companies often run pilot tests on new products to ensure their utmost quality before the products are approved for mass production. However, companies often face dilemma in conducting pilot tests because they requires investment of resources in terms of time and cost which could outweigh the benefits. Therefore, companies may run small sample size tests or skip the process due to tight budget and to meet the expected delivery date. Ideally, a pilot test should be run in adequately large sample size to expose and address potential quality problems before releasing the products to the customers. This study aims to suggest a solution to resolve the pilot test issue using Engineering Contradiction in inventive problem solving methodology (TRIZ). The inventive principle preliminary action suggests the possible solutions such as an intelligent system that can provide new insights on the pilot test run issue in the NPI.
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This research is funded by the Matching Grant, School of Management, Universiti Sains Malaysia.
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Ng, W.C., Teh, S.Y., Jun, T.C., Teoh, P.C. (2022). An Innovative TRIZ Insight on the Pilot Test Run Issue in NPI Through Intelligent System. In: Mahyuddin, N.M., Mat Noor, N.R., Mat Sakim, H.A. (eds) Proceedings of the 11th International Conference on Robotics, Vision, Signal Processing and Power Applications. Lecture Notes in Electrical Engineering, vol 829. Springer, Singapore. https://doi.org/10.1007/978-981-16-8129-5_31
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