Abstract
Chinese characters are an unavoidable information carrier for carrying and disseminating Chinese culture. At the same time, calligraphy, as an unavoidable important part of art, has a broader space for development. The purpose of this article is to use big data technology to study the application of calligraphy art in modern digital media. It mainly introduces the research and application background of calligraphy art in modern digital media, and analyzes the application status of Chinese calligraphy art platforms based on big data. Starting from big data and modern digital media, with the help of the Internet and big data analysis platforms, it can realize user behavior data. Collection, visual display. Analyze the visits of calligraphy art websites and the source of user visits of calligraphy art websites respectively. The experimental results show that the direct access rate of calligraphy art websites and the access rate of direct search for “calligraphy art” related keywords are both close together. At the level of 65%, the application effect of the art of description method in modern digital media is better.
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Jiang, J., Huang, K. (2022). Using Big Data Technology to Analyze the Application of Calligraphy Art in Modern Digital Media. In: Tian, Y., Ma, T., Khan, M.K., Sheng, V.S., Pan, Z. (eds) Big Data and Security. ICBDS 2021. Communications in Computer and Information Science, vol 1563. Springer, Singapore. https://doi.org/10.1007/978-981-19-0852-1_30
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DOI: https://doi.org/10.1007/978-981-19-0852-1_30
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