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Research on Hot Spot Mining Technology for Network Public Opinion

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Data Mining and Big Data (DMBD 2022)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1745))

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Abstract

The research on network public opinion has attracted more and more attention. To accurately find the hot spots in online public opinion data and analyze their heat, this paper studies the hot spot mining work of Weibo public opinion data. Considering the defects of the traditional K-means++ clustering algorithm in the initial point optimization, the Word2Vec model proposes a hot spot discovery improvement algorithm for the network public opinion data WPK-means++ (Word to vector Penalty factor K-means++). The algorithm introduces the penalty factor to make up for the problem that K-means++ is applied to the scattered text data of hot topics that are affected by outlier points, reduces the invalid coverage of the initial clustering center of the text clustering algorithm, and verifies the accuracy and efficiency of the final clustering results through the analysis of comparative experiments. The original dataset is preprocessed using Chinese word segmentation and removal of stopping words, and the text modeling of the preprocessed result set is carried out by a word embedding model. Finally, the Weibo public opinion data set was used as the corpus.

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Acknowledgments

This work was supported in part by the Research Project of Fundamental Scientific Research Business Expenses of Provincial Colleges and Universities in Hebei Province 2021QNJS04.

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Research Project of Fundamental Scientific Research Business Expenses of Provincial Colleges and Universities in Hebei Province 2021QNJS04.

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Correspondence to Yingxue Mu or Xiumei Wen .

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© 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Xie, C., Han, Y., Mu, Y., Wen, X. (2022). Research on Hot Spot Mining Technology for Network Public Opinion. In: Tan, Y., Shi, Y. (eds) Data Mining and Big Data. DMBD 2022. Communications in Computer and Information Science, vol 1745. Springer, Singapore. https://doi.org/10.1007/978-981-19-8991-9_7

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  • DOI: https://doi.org/10.1007/978-981-19-8991-9_7

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-19-8990-2

  • Online ISBN: 978-981-19-8991-9

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