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ICT-Enabled Business Promotion Approach Through Search Engine Optimization

  • Conference paper
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Fourth International Congress on Information and Communication Technology

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1027))

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Abstract

In the present era, the world becomes global village, and all the business-related activities are now entered in the open market. Small businesses are also managing their product and services selling throughout the world with the help of online marketing. Such kind of product promotion activities with the help of internet and search engine is now subject of the digital marketing. At present, there are numerous methods and promoting schemes available with text, image, audio, and video promoting platform. These all activities are empowered by the information communication technology (ICT) and recent advance software development advancements. The present study provides a small insight into online product promoting scenario and its statistics. For that purpose, we are using Google Adwords search engine marketing journey analysis and its effect on Indian market. The whole process gives a view of search engine marketing and its growth.

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Author information

Authors and Affiliations

  1. Jaipur Engineering College & Research Centre, Jaipur, India

    Sanjay Gaur

  2. Geetanjali Institute of Technical Studies, Udaipur, India

    Hemant Sahu

  3. Shri Khandelwal Vaish P G College, Jaipur, India

    Kulvinder Singh

Authors
  1. Sanjay Gaur
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  2. Hemant Sahu
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  3. Kulvinder Singh
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Corresponding author

Correspondence to Sanjay Gaur .

Editor information

Editors and Affiliations

  1. School of Science and Technology, Middlesex University, London, UK

    Xin-She Yang

  2. University of Reading, Reading, UK

    Simon Sherratt

  3. Department of Information Technology, Techno India College of Technology, Kolkata, West Bengal, India

    Nilanjan Dey

  4. Global Knowledge Research Foundation, Ahmedabad, Gujarat, India

    Amit Joshi

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Gaur, S., Sahu, H., Singh, K. (2020). ICT-Enabled Business Promotion Approach Through Search Engine Optimization. In: Yang, XS., Sherratt, S., Dey, N., Joshi, A. (eds) Fourth International Congress on Information and Communication Technology. Advances in Intelligent Systems and Computing, vol 1027. Springer, Singapore. https://doi.org/10.1007/978-981-32-9343-4_39

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  • DOI: https://doi.org/10.1007/978-981-32-9343-4_39

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-32-9342-7

  • Online ISBN: 978-981-32-9343-4

  • eBook Packages: EngineeringEngineering (R0)

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