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Comparative Analysis of Public Library Service Feedback on Social Media and Google Maps Reviews

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Sustainability and Empowerment in the Context of Digital Libraries (ICADL 2024)

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Abstract

In an era of heightened consumer awareness and intense competition, public libraries must prioritize service quality, user satisfaction, and loyalty. Traditional methods of gauging user feedback, such as surveys and interviews, are time-consuming and resource-intensive. With the advent of big data and the proliferation of mobile internet, users now express their opinions through social media platforms like Instagram and Facebook and review platforms like Google Maps. This study compares public library service feedback from social media and Google Maps reviews in Taiwan’s six municipalities. The Keypo big data analysis system and web scraping techniques categorized feedback using the LibQUAL+ model: Library as Place, Affect of Service, and Information Control. The comparative analysis revealed significant differences in the nature and focus of feedback across platforms. Social media feedback was more detailed and service-oriented, while Google Maps reviews focused on physical amenities and resource availability. These findings suggest that public libraries can benefit from a dual approach to feedback collection, leveraging both social media and review platforms to gain comprehensive insights into user opinions and enhance service quality.

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Acknowledgments

The research is supported by the National Science and Technology Council (NSTC) (NSTC 113–2410-H-033-001) and the 2024 Annual Key Development Program Funding from National United University (Project No. LC113005).

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Correspondence to Chen-Chi Chang .

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Chen, CC., Chang, CC. (2025). Comparative Analysis of Public Library Service Feedback on Social Media and Google Maps Reviews. In: Oliver, G., Frings-Hessami, V., Du, J.T., Tezuka, T. (eds) Sustainability and Empowerment in the Context of Digital Libraries. ICADL 2024. Lecture Notes in Computer Science, vol 15494. Springer, Singapore. https://doi.org/10.1007/978-981-96-0868-3_9

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  • DOI: https://doi.org/10.1007/978-981-96-0868-3_9

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