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A Study on the Use and Integration of the Network Buzzword ‘Rùn’

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Chinese Lexical Semantics (CLSW 2023)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 14514))

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Abstract

In 2022, the network buzzword Rùn(润) was widely used on the online platform in Puatonghua circles. Its phonetic form is derived from the pinyinisation of the English word ‘run’, and its meaning is mainly transplanted from the meaning of ‘run’, most of the time with the additional meaning of displacement from [-comfortable] to [+comfortable], and in use there are two main variants of the meaning ‘to escape’ and ‘to move abroad’. At the same time, the term quickly spread to other Chinese communities through online media, but its integration performance has significant community differences. The use and development of Rùn has the characteristics of explosive and no time difference, which is a vivid portrayal of social life and the psychology of netizens. The fact that it radiates and spreads outward reflects the language ecology of global Chinese language integration and coordination from one side.

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Notes

  1. 1.

    Jikipedia.com is a dictionary website used to collect and explain Internet buzzwords. As an open online dictionary, it supports users to write their own entries. The content includes the latest trendy buzzwords on the Internet, classic buzzwords from the early Internet, and Dialects and slang from all over the world.

  2. 2.

    The use cases below are from 2022, so omit the year and only indicate the specific month and day.

  3. 3.

    These two video titles are from Bilibili (https://www.bilibili.com/), On April 2 and April 20.

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Acknowledgements

This paper is a partial outcome of the program ‘A Study on the Applicability of Southeast Asian Chinese Textbooks’, supported by State Language Commission Global Chinese Learning Alliance Research projects (YB145-29).

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Authors and Affiliations

  1. College of Chinese Language and Culture, Jinan University, Guangzhou, China

    Quan Li

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  1. Quan Li
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Correspondence to Quan Li .

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Editors and Affiliations

  1. Institute for Infocomm Research, Singapore, Singapore

    Minghui Dong

  2. National Taiwan Normal University, Taipei, Taiwan

    Jia-Fei Hong

  3. Nanyang Technological University, Singapore, Singapore

    Jingxia Lin

  4. Leshan Normal University, Leshan, China

    Peng Jin

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Li, Q. (2024). A Study on the Use and Integration of the Network Buzzword ‘Rùn’. In: Dong, M., Hong, JF., Lin, J., Jin, P. (eds) Chinese Lexical Semantics. CLSW 2023. Lecture Notes in Computer Science(), vol 14514. Springer, Singapore. https://doi.org/10.1007/978-981-97-0583-2_34

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  • DOI: https://doi.org/10.1007/978-981-97-0583-2_34

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-97-0582-5

  • Online ISBN: 978-981-97-0583-2

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