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From 5-Stars to Real Insight: Geospatial Detection of Campaigned Reviews with Google Maps and Mobility Data

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Technologies and Applications of Artificial Intelligence (TAAI 2023)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 2075))

  • 29 Accesses

Abstract

In recent years, online review platforms have become increasingly popular, and many consumers rely on these platforms to search for restaurants before dining. However, some restaurants start long-term or short-term campaigns to boost their ratings and attract more customers to dine there. This behavior affects consumer decision-making and seriously undermines the fairness of the consumption market. Most existing research has primarily focused on the direction of reviews. In this study, we take the restaurant's perspective and propose a method to detect whether restaurants host campaigns. We introduce a series of features based on the overall restaurant information. To enhance the performance of our detection, we employ five different models and conduct a comprehensive evaluation. The experimental results from Google review data suggest that our method performs well in identifying restaurant campaigns.

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Acknowledgment

We would like to thank Vpon Big Data Group (https://www.vpon.com/zh-hant/) for their kind support in data collection and valuable advice to our work.

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Authors and Affiliations

  1. Department of Computer Science and Information Engineering, National Chung Cheng University, Chiayi, Taiwan

    Ying-Zhe Hung, Ming-Hung Wang & Pao-Ann Hsiung

Authors
  1. Ying-Zhe Hung
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  2. Ming-Hung Wang
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  3. Pao-Ann Hsiung
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Corresponding author

Correspondence to Ming-Hung Wang .

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Editors and Affiliations

  1. National Yunlin University of Science and Technology, Douliu, Taiwan

    Chao-Yang Lee

  2. National Yunlin University of Science and Technology, Douliou, Taiwan

    Chun-Li Lin

  3. National Yunlin University of Science and Technology, Douliou, Taiwan

    Hsuan-Ting Chang

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Hung, YZ., Wang, MH., Hsiung, PA. (2024). From 5-Stars to Real Insight: Geospatial Detection of Campaigned Reviews with Google Maps and Mobility Data. In: Lee, CY., Lin, CL., Chang, HT. (eds) Technologies and Applications of Artificial Intelligence. TAAI 2023. Communications in Computer and Information Science, vol 2075. Springer, Singapore. https://doi.org/10.1007/978-981-97-1714-9_6

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  • DOI: https://doi.org/10.1007/978-981-97-1714-9_6

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-97-1713-2

  • Online ISBN: 978-981-97-1714-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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