Skip to main content

Predicting Internet Usage for Digital Finance Services: Multitarget Classification Using Vector Generalized Additive Model with SMOTE-NC

  • Conference paper
  • First Online:
Data Science and Emerging Technologies (DaSET 2022)

Abstract

Digital Finance Service has a prominent role in the digital economy. Digital economy can be interpreted as economic and business activities through markets based on digital technology or internet and web technology. Practically, the internet has many purposes not only for entertainment and communication but also for financial services. Therefore, based on demographic characteristics, such as education, occupation, gender, race, age, and place of residence, this study aims to predict internet usage for buying, selling, and banking facilities. This is a classification problem with imbalanced multitarget classification, then the classification method is vector generalized additive model (VGAM). Also, we used Synthetic Minority Over-sampling Technique Nominal-Category (SMOTE-NC) to handle the imbalanced case. The dataset used is derived from the National Socio-Economic Survey (NSES) in 2020. The sample of this research is household members residing in urban districts or villages located in the province of East Java. The result shows that VGAM SMOTE-NC produces a mean geometric accuracy value obtained is 93.1% and can predict the minority class.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Free shipping worldwide - see info
Hardcover Book
USD 249.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Akman, I., Rehan, M.: Online purchase behavior among professionals: a socio-demographic perspective for Turkey. Econ. Res. - Ekonomska istraživanja 27(1), 689–699 (2014). https://doi.org/10.1080/1331677X.2014.975921

    Article  Google Scholar 

  2. Case, T., Burns, O.M., Dick, G.: Drivers of On-Line Purchasing Among U.S. University Students. In: AMCIS 2001 Proceedings, vol. 169 (2001). http://aisel.aisnet.org/amcis2001/169

  3. Naseri, M.B., Elliott, G.: Role of demographics, social connectedness and prior internet experience in adoption of online shopping: applications for direct marketing. J. Target. Meas. Anal. Mark. 19, 69–84 (2011). https://doi.org/10.1057/JT.2011.9

    Article  Google Scholar 

  4. Lubis, A.: Evaluating the customer preferences of online shopping: demographic factors and online shop application issue. Acad. Strateg. Manage. J. 17, 1 (2018)

    Google Scholar 

  5. Rodgers, S., Harris, M.: Gender and e-commerce: an exploratory study. J. Advert. Res. 43, 322–329 (2003). https://doi.org/10.1017/S0021849903030307

    Article  Google Scholar 

  6. Zhang, Y.: Age, gender, and Internet attitudes among employees in the business world. Comput. Hum. Behav. 21, 1–10 (2005). https://doi.org/10.1016/j.chb.2004.02.006

    Article  Google Scholar 

  7. Kooti, F., Lerman, K., Aiello, L., Grbovic, M., Djuric, N., Radosavljevic, V.: Portrait of an online shopper: understanding and predicting consumer behavior. In: Proceedings of the Ninth ACM International Conference on Web Search and Data Mining (2016). https://doi.org/10.1145/2835776.2835831

  8. Makhitha, K.M., Ngobeni, K.: The influence of demographic factors on perceived risks affecting attitude towards online shopping. SA J. Inf. Manage. 23, 9 (2021). https://doi.org/10.4102/SAJIM.V23I1.1283

    Article  Google Scholar 

  9. Chong, A.: Mobile commerce usage activities: The roles of demographic and motivation variables. Technol. Forecast. Soc. Chang. 80, 1350–1359 (2013). https://doi.org/10.1016/J.TECHFORE.2012.12.011

    Article  Google Scholar 

  10. Punj, G.N.: Effect of consumer beliefs on online purchase behavior: the influence of demographic characteristics and consumption values. J. Interact. Mark. 25, 134–144 (2011). https://doi.org/10.1016/J.INTMAR.2011.04.004

    Article  Google Scholar 

  11. Izogo, E., Nnaemeka, O.C., Onuoha, O.A., Ezema, K.S.: Impact of demographic variables on consumers’ adoption of e-banking in Nigeria: an empirical investigation. Eur. J. Bus. Manage. 4, 27–39 (2012)

    Google Scholar 

  12. Gupta, R., Varma, S.: Impact of demographic variables on factors of customer satisfaction in banking industry using confirmatory factor analysis. Int. J. Electron. Bank. 1, 283 (2019). https://doi.org/10.1504/IJEBANK.2019.10022902

    Article  Google Scholar 

  13. Bk, A.: The impact of customer demographic variables on the adoption and use of internet banking in developing economies. J. Internet Bank. Commer. 20, 1–30 (2015). https://doi.org/10.4172/1204-5357.1000114

    Article  Google Scholar 

  14. Polasik, M., Piotr Wisniewski, T.: Empirical analysis of internet banking adoption in Poland. Int. J. Bank Mark. 27(1), 32–52 (2009). https://doi.org/10.1108/02652320910928227

    Article  Google Scholar 

  15. Merhi, M., Hone, K., Tarhini, A., Ameen, N.: An empirical examination of the moderating role of age and gender in consumer mobile banking use: a cross-national, quantitative study. J. Enterp. Inf. Manage. 34, 1144–1168 (2020). https://doi.org/10.1108/jeim-03-2020-0092

    Article  Google Scholar 

  16. Demirhan, M.: Demographic characteristics and perceived value differences in mobile banking: an empirical study in Turkey.Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 48, 237–263 (2020). https://dergipark.org.tr/en/pub/erusosbilder/issue/55878/696785

  17. Arif, I., Aslam, W., Hwang, Y.: Barriers in the adoption of internet banking: a structural equation modeling - neural network approach. Technol. Soc. 61, 101231 (2020). https://doi.org/10.1016/j.techsoc.2020.101231

    Article  Google Scholar 

  18. Chawla, D., Joshi, H.: The moderating effect of demographic variables on mobile banking adoption: an empirical investigation. Glob. Bus. Rev. 19, S113–S190 (2018). https://doi.org/10.1177/0972150918757883

    Article  Google Scholar 

Download references

Acknowledgments

The authors would like to thank the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia for supporting this research through the Priority Fundamental Research Grant of Institut Teknologi Sepuluh Nopember with the contract number 935/PKS/ITS/2021.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Wahyu Wibowo .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Wibowo, W., Muhaimin, A., Abdul-Rahman, S. (2023). Predicting Internet Usage for Digital Finance Services: Multitarget Classification Using Vector Generalized Additive Model with SMOTE-NC. In: Wah, Y.B., Berry, M.W., Mohamed, A., Al-Jumeily, D. (eds) Data Science and Emerging Technologies. DaSET 2022. Lecture Notes on Data Engineering and Communications Technologies, vol 165. Springer, Singapore. https://doi.org/10.1007/978-981-99-0741-0_35

Download citation

Publish with us

Policies and ethics