Summary
Despite the technological advancements in user oriented computing and software, and the tremendous growth in decision and executive support systems, much of the corporate strategy literature assumes certainty or discusses the role of information in largely descriptive terms. This paper presents a framework for integrating information, and the resources that provide it, into a more general formulation of competitive strategy. In an environment of uncertain demand, wheren firms compete through product differentiation, production efficiencies, and management information, it is shown that a Nash equilibrium exists, and that the quality of information is astrategic option of the firm. The implications of these findings for profitability and the choice of technologies are discussed.
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Anderson, E.E., Chen, YM. Toward a more general theory of corporate strategy: The integration of information and its technologies. ZOR - Methods and Models of Operations Research 35, 15–25 (1991). https://doi.org/10.1007/BF01415957
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DOI: https://doi.org/10.1007/BF01415957