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Supporting manufacturing-marketing interface management with a partially automated knowledge base: a precursor to computer-integrated business enterprise

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Abstract

Providing continuity and transparency of decisions across interfaces of domains such as manufacturing and marketing is becoming imperative for competitiveness. Since the issues involved in interface management are not very well understood its practice has not been very successful. In this paper, we explore this problem in a scientific way and establish a set of ‘mappings’ across and within domains that form the building-blocks of our research. We develop mathematical models to help understand the characteristics of such mappings in a knowledge base environment. One of the models helps support the decision-making process of a manager within a domain while the other helps in detecting patterns of decisions made between domains.

The knowledge base mechanism and the models together form a computer-oriented system which encourages synergy between manufacturing and marketing. Our approach therefore can be considered to be a precursor to a fully, i.e. across all different domains in a firm, computer-integrated business enterprise.

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Authors and Affiliations

  1. A. B. Freeman School of Business, Tulane University, 70118-5669, New Orleans, Louisiana, USA

    Amiya K. Chakravarty

  2. School of Business Administration, University of Wisconsin-Milwaukee, 53201, Milwaukee, Wisconsin, USA

    Sanjoy Ghose

Authors
  1. Amiya K. Chakravarty
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  2. Sanjoy Ghose
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Chakravarty, A.K., Ghose, S. Supporting manufacturing-marketing interface management with a partially automated knowledge base: a precursor to computer-integrated business enterprise. J Intell Manuf 3, 347–362 (1992). https://doi.org/10.1007/BF01473531

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  • DOI: https://doi.org/10.1007/BF01473531

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