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Internet et performance de l’entreprise: Étude de l’organisation industrielle de 104PME en Loire-Atlantique

Internet and enterprise performance: a study of the industrial organization of 104 SMEs in Loire-Atlantique (France)

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Résumé

Quelle est l’influence d’Internet sur la performance de l’entreprise? Cette étude présente la relation entre les applications Internet (web, veille, commerce électronique, communication interne, coopération inter-entreprise) et la croissance et le profit desPME. Si un «impact» direct est testé, une relation indirecte fait également l’objet d’un test à travers des variables intermédiaires constituées par l’organisation industrielle selon Pavitt (1984) et la structure. L’étude de 104PME en Loire-Atlantique permet de vérifier l’absence «d’impact» direct des applications Internet sur la performance de l’entreprise. Par ailleurs, une influence indirecte est mise en évidence, notamment à travers une utilisation spécifique d’Internet par lesPME appartenant aux organisations industrielles «production de masse», «fournisseur spécialisé» et «haute technologie».

Abstract

What is the influence between Internet and the enterprise performance? This study presents the relationship between the Internet applications (web, business intelligence, e-commerce, internal communication, cross-companies cooperation) and growth and profit of Small and Medium Enterprises (SMEs). If a direct “impact” is tested, an indirect relationship is nevertheless submitted to a test through intermediary variables i.e. industrial organization according to Pavitt (1984) and the structure. The study of 104SMEs in Loire-Atlantique (France) did not find any direct “impact” of Internet applications on enterprise performance. On the other hand, an indirect influence was found, especially through the specific use of Internet bySMEs belonging to “mass production”, “specialized supplier” and “high tech” industries.

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  1. Maître de conférences, CRGNA-LAGON, Université de Nantes, Faculté des Sciences Économiques et de Gestion, BP 52 231, 44 322, Nantes Cedex 03

    Emmanuel Monod

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Monod, E. Internet et performance de l’entreprise: Étude de l’organisation industrielle de 104PME en Loire-Atlantique. Ann. Télécommun. 58, 99–128 (2003). https://doi.org/10.1007/BF03001006

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  • DOI: https://doi.org/10.1007/BF03001006

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