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One-to-One-Marketing

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Wirtschaftsinformatik

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Literatur

  1. Kotler, Philip; Bliemel, Friedhelm: Marketing- Management. 9. Aufl., Schäffer-Poeschel Verlag, Stuttgart 1998.

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  2. Link, Jörg; Hildebrandt, Volker: Konzeptionelle und informelle Grundlagen des Database Marketing. In: Link, Jörg et al. (Hrsg.): Handbuch Database Marketing. IM Fachverlag Marketing-Forum, Ettlingen 1997, S. 15–36.

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  3. Peppers, Don; Rodgers, Martha: Enterprise One to One. Doubleday, New York 1997.

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Authors and Affiliations

  1. FORWISS — Bayerisches Forschungszentrum für Wissensbasierte Systeme, Am Weichselgarten 7, D-91058, Erlangen-Tennenlohe, Deutschland

    Michael Höhl

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  1. Michael Höhl
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Correspondence to Michael Höhl.

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Höhl, M. One-to-One-Marketing. Wirtschaftsinf 41, 74–76 (1999). https://doi.org/10.1007/BF03250638

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  • DOI: https://doi.org/10.1007/BF03250638

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