Abstract
Customer relationship management (CRM) is today a relevant issue for many sales and distribution managers. Contributions to this topic that are published in a traditional way must necessarily concentrate on fundamentals and overviews whereas recent developments are usually first presented on the internet, and indeed in a very broad way. This paper tries to identify the most valuable online resources in this area and describes the contents of these sites.
Similar content being viewed by others
Literatur
Buck-Emden, R. (Hrsg.): mySAP CRM — Geschäftserfolg mit dem neuen Kundenbeziehungsmanagemement. Bonn 2001.
Muther, A.: Electronic Customer Care — Die Anbieter-Kundenbeziehung im Informationszeitalter. Berlin et al. 2000.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Walser, K. Informationen zum Customer-Relationship-Management im Internet. Wirtschaftsinf 44, 575–586 (2002). https://doi.org/10.1007/BF03250876
Issue Date:
DOI: https://doi.org/10.1007/BF03250876