Abstract:
The paper highlights entrepreneurial skills of Indian farmers, informal channels of communications in the socio-cultural setting of the village, tacit knowledge and factors responsible for the adoption of floriculture in open field conditions. It illustrates that the diffusion of new technology in a farming community is dependent on culture-based communication and the tacit knowledge-driven entrepreneurial spirit of a few.
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Mehra, K. Entrepreneurial Spirit of the Indian Farmer . AI 16 , 112 –118 (2002). https://doi.org/10.1007/PL00022685
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DOI: https://doi.org/10.1007/PL00022685