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Mining potentially more interesting association rules with fuzzy interest measure

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Abstract

The association rules, discovered by traditional support–confidence based algorithms, provide us with concise statements of potentially useful information hidden in databases. However, only considering the constraints of minimum support and minimum confidence is far from satisfying in many cases. In this paper, we propose a fuzzy method to formulate how interesting an association rule may be. It is indicated by the membership values belonging to two fuzzy sets (i.e., the stronger rule set and the weaker rule set), and thus provides much more flexibility than traditional methods to discover some potentially more interesting association rules. Furthermore, revised algorithms based on Apriori algorithm and matrix structure are designed under this framework.

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Acknowledgments

The authors would like to thank the anonymous reviewers for their constructive comments. These comments have contributed to a vast improvement of this paper. The work was partly supported by the National Natural Science Foundation of China (70671004), Program for New Century Excellent Talents in University (NCET-06-0172), a foundation for the author of the National Excellent Doctoral Dissertation of PR China (200782), and the Shuguang Plan of Shanghai Education Development Foundation and Shanghai Education Committee (08SG21).

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Correspondence to Wei-Min Ma.

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Ma, WM., Wang, K. & Liu, ZP. Mining potentially more interesting association rules with fuzzy interest measure. Soft Comput 15, 1173–1182 (2011). https://doi.org/10.1007/s00500-010-0579-x

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